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THOMAS EICHENTOPF

Foto Eichentopf
Assistant Professor
Department of Marketing

Courses a.y. 2017/2018

20506 MARKETING DECISIONS
30228 MARKETING RESEARCH
30332 MARKETING RESEARCH SKILLS FOR PUBLIC POLICY
30377 MARKET RESEARCH FOR CULTURAL SETTINGS

Courses previous a.y.


Biographical note

Graduate degree in business administration from Freie Universität Berlin (FUB), supported with a scholarship of the Konrad-Adenauer-Stiftung. PhD at Rotterdam School of Management.


Academic CV

2009 to 2010: Research associate, Marketing Department at Freie Universität Berlin

2010 to 2015: PhD student at Rotterdam School of Management, Erasmus University Rotterdam

2014: Visiting scholar at McCombs School of Business, University of Texas at Austin

Since 2015: Assistant professor for Marketing Department at Bocconi University


Research areas

Marketing-finance, marketing accountability, B2B marketing, service research


Selected publications

Eichentopf, T., Kleinaltenkamp, M., and Van Stiphout, J. (2011). Modelling customer process activities in interactive value creation, Journal of Service Management, 22 (5): 650 – 663.