CALEB WARREN

Assistant Professor

Department of Marketing

caleb.warren@unibocconi.it

Office hours

Personal page

Courses a.y. 2012/2013

20175 UNDERSTANDING CONSUMER (CONSUMER BEHAVIOUR AND CCT) - MODULE 1
30227 INTRODUCTION TO E-MARKETING AND E-COMMERCE
30259 NEW PRODUCTS AND PRODUCT MANAGEMENT
40049 CONSUMER BEHAVIOUR

Courses previous a.y.

Biographical note

Caleb Warren is a consumer psychologist who studies questions like, "What makes things funny?" and "What makes things cool?" By attempting to answer these questions, he hopes his research can help improve marketing strategy and enhance consumer well being... or at least make for an interesting conversation.

Academic CV

Leeds School of Business, University of Colorado, Boulder. PhD in Marketing, May 2010. Advisor: Margaret C. Campbell. Goizueta Business School, Emory University. Bachelor of Business Administration, May 2004. Concentration in Marketing.

Research areas

Consumer psychology; Humor; Symbolic meaning; Social influence; Motivation; Attitudes/Preferences.

Selected publications

McGraw, A. P., Warren, C., Williams, L. E., & Leonard, B. 2012. Too Close For Comfort or Too Far to Care? Finding Humor in Distant Tragedies and Close Mishaps. Psychological Science. Forthcoming. Campbell, M. C., & Warren, C. 2012. A Risk of Meaning Transfer: Are Negative Associations Transfer Than Positive Associations? Social Influence. Forthcoming. Warren, C., McGraw, A.P. & Van Boven, L. 2011. Values and Preferences: Defining Preference Construction. Wiley Interdisciplinary Reviews: Cognitive Science, 2, 193-205. McGraw, A. P. & Warren, C. 2010. Benign Violations: Making Immoral Behavior Funny. Psychological Science 21, 1141-1149. (Equal authorship).