Department of Marketing
Courses a.y. 2012/2013
20175 UNDERSTANDING CONSUMER (CONSUMER BEHAVIOUR AND CCT) - MODULE 130227 INTRODUCTION TO E-MARKETING AND E-COMMERCE30259 NEW PRODUCTS AND PRODUCT MANAGEMENT
40049 CONSUMER BEHAVIOUR
Caleb Warren is a consumer psychologist who studies questions like, "What makes things funny?" and "What makes things cool?" By attempting to answer these questions, he hopes his research can help improve marketing strategy and enhance consumer well being... or at least make for an interesting conversation.
Leeds School of Business, University of Colorado, Boulder. PhD in Marketing, May 2010. Advisor: Margaret C. Campbell. Goizueta Business School, Emory University. Bachelor of Business Administration, May 2004. Concentration in Marketing.
Consumer psychology; Humor; Symbolic meaning; Social influence; Motivation; Attitudes/Preferences.
McGraw, A. P., Warren, C., Williams, L. E., & Leonard, B. 2012. Too Close For Comfort or Too Far to Care? Finding Humor in Distant Tragedies and Close Mishaps. Psychological Science. Forthcoming.
Campbell, M. C., & Warren, C. 2012. A Risk of Meaning Transfer: Are Negative Associations Transfer Than Positive Associations? Social Influence. Forthcoming.
Warren, C., McGraw, A.P. & Van Boven, L. 2011. Values and Preferences: Defining Preference Construction. Wiley Interdisciplinary Reviews: Cognitive Science, 2, 193-205.
McGraw, A. P. & Warren, C. 2010. Benign Violations: Making Immoral Behavior Funny. Psychological Science 21, 1141-1149. (Equal authorship).