The program structure is valid for the students initially enrolled in the academic years of reference for this section.
First year of studies
|
First bimester
|
|
Code
|
Educational activity
|
CP
|
|
20133
|
Industry analysis (Industrial Economics and Economics of Innovation)
|
8
|
|
20941
|
Behavioural skills seminars
|
2
|
|
20838
|
Strategic marketing and analytics (Data & analytics for strategic marketing decisions) - Module 1 (See note)
|
8
|
|
Second bimester
|
|
Code
|
Educational activity
|
CP
|
|
20125
|
Channel marketing (Trade evolution, analysis and planning)
|
6
|
|
20175
|
Understanding consumer (Consumer behaviour and CCT) - Module 1 (See note)
|
5
|
|
20176
|
Understanding consumer (Consumer behaviour and CCT) - Module 2 (See note)
|
5
|
|
Third bimester
|
|
Code
|
Educational activity
|
CP
|
|
20843
|
Market research and business forecasting
|
6
|
|
20839
|
Strategic marketing and analytics (Web analytics) - Module 2 (See note below)
|
6
|
|
Fourth bimester
|
|
Code
|
Educational activity
|
CP
|
|
20145
|
Brand management
|
5
|
|
20139
|
Legal issues in marketing
|
6
|
|
20895
|
Innovation in the data economy
|
5
|
|
|
|
|
|
|
Total CP of the first year of studies
|
62
|
(!)1st/2nd semester: courses in the Master of Science in Marketing Management will be organized into bimesters. As a result, the course period and exams calendar shall vary depending on the positioning of the course. For the positioning of each course in the bisemester, please see the course timetable published on the website. For the structure of the exams calendar, see the chapter on Exams.
NOTE:
- code 20838 ‘Strategic marketing and analytics (Data & analytics for strategic marketing decisions) - Module 1’ and code 20839 ‘Strategic marketing and analytics (Web analytics) - Module 2‘ are respectively the first and second module of code 20676 ‘Strategic marketing and analytics’
- code 20175 ‘Understanding consumer (Consumer behaviour and CCT) - Module 1’ and code 20176 ‘Understanding consumer (Consumer behaviour and CCT) - Module 2’ are respectively the first and second module of the course code 20174 ‘Understanding consumer (Consumer behaviour and CCT)’.
Second year of studies
|
Educational activities
|
CP
|
|
4 elective courses
|
24
|
|
20637 Professional English seminars (lessons + exam)
|
2
|
|
Second language (lessons + exam 1st sem 2nd year)
|
4
|
|
Enhancing experience - Curricular supplementary activities*
|
2
|
|
Internship or similar activities
|
8
|
|
Thesis
|
18
|
|
Total CP of the second year of studies
|
58
|
* for detailed information on Enhancing experience - Curricular supplementary activities, see chapter 2.1.2.4 Enhancing experience - Curricular supplementary activities.
The courses subdivided in modules are considered passed, and may be recorded in the student academic career and certified, only after passing both exams of which it is made up. The final grade is obtained by the grade point average of the two marks compared to the credits and rounded up if decimals are equal or higher than 5, rounded down if they are lower than 5.
It is furthermore specified that the credit points and the grades earned for the individual modules passed will be taken into account for rankings within the University (e.g. ISU Scholarship, selection for International Programs, etc.) and they can be viewed by printing the unofficial academic transcript at Punto Blu.
Some opportunities to study abroad such as Exchange programs lasting one semester and Double Degree programs are offered (see "International opportunities").
For detailed information on languages see "Languages".
