Guides to the university

The curriculum is structured to allow students to progressively orient themselves towards different professional outcomes.

The first part of the study plan (1st year) includes mandatory courses as well as seminars for the development of their behavioral skills. The program structure is supplemented with seminars, featuring high-profile guests from the business world, and field projects, whereby students work in group to figure out effective solutions to complex managerial problems. The field projects play an important role in both giving the study program a practical orientation and in helping the students develop their soft skills.

The second part of the study plan (2nd year) includes elective activities that allow the students to personalize their study plan, choosing among a number of specialization paths ("concentrations") such as big data and marketing analytics, business communication and social media, distribution networks and retailing in the digital era, product and service management.

Students have the option to choose a "free path", i.e., not to focus on a particular area of specialization but to cut across different areas of marketing expertise. The “free path” is particularly relevant for those who decide to undertake a study experience abroad (it is possible to choose across the different courses available in the partner university as long as these courses are consistent with the program's objectives).

The third part of the study plan (2nd year) includes:

• a work experience (internship or similar activity);
• two European Union languages: professional English as first language for all students; the second language must be different from the mother tongue (Italian is mandatory for all non-native Italian speakers);
• other elective educational activities aimed at broadening a wide-ranging culture;
• thesis (written and oral dissertation) that significantly qualifies the educational path.

Study experiences abroad are particularly encouraged throughout the study program. International mobility is a cornerstone that materializes in study and/or work experiences. The period of stay abroad can vary from one semester (exchange and free mover programs) to one year (double degree programs).