Guides to the university

Detailed qualifying goals:

• provide advanced competences in marketing in the operational as well as strategic areas of marketing, with reference to the national and international context;
• develop a complete comprehension of the different marketing techniques with reference to business-to-business and business-to-consumer, including different cultural contexts;
• integrate the different areas of marketing expertise to prepare graduates to navigate the complexity of the digital environment;
• complete business training by providing knowledge and skills in economic, quantitative, and legal disciplines in order to develop competences in tackling interdisciplinary issues;
• develop methodological competences to perform quantitative analyses to support marketing decisions;
• develop the ability to apply knowledge through the employment of a variety of pedagogical tools, among which ample room is given to the field projects;
• develop the ability to apply knowledge through "technology-based" teaching/learning methodologies that encourage student interaction and involvement according to the "learning by doing" approach (laboratory activities such as case studies, business games, role-playing, assignments, and group presentations);
• develop behavioral skills through dedicated seminars as well as in / out of class activities linked to courses that foster inclusive communication skills, interaction with others, even in multicultural contexts, and the ability to tackle complex problems;
• promote proficiency in English for effective and efficient professional operations and knowledge of a second EU language (Italian for non-native speakers); foster broad cultural training for the development of critical skills and the exploration of cutting-edge topics.