Guides to the university

2023-2024 A.Y.

Master of Science Programs (2-y)



2.4.5. Program structure for students initially enrolled starting from 2023-2024 a.y.

The program structure of the Master of Science in Marketing Management comprises educational activities for a total of 120 credit points.


Last change 03/07/2023 09:42


2.4.5.1. Program structure Italian class groups

The program structure is valid for the students initially enrolled in the academic years of reference for this section.

First year of studies

 

 

First semester

 

 

Code

Educational activity

English translation

CP

20125

Channel marketing (Evoluzione del commercio, analisi e progettazione)

Channel marketing (Trade evolution, analysis and planning)

6

20133

Industry analysis (Economia dei settori industriali e dell'innovazione)

Industry analysis (Industrial economics and economics of innovation)

8

20159

Seminari per lo sviluppo di abilità comportamentali

Behavioural skills seminars

2

20838

Strategic marketing and analytics (Data & analytics for strategic marketing decisions) - Module 1 (Vedi nota)

Strategic marketing and analytics (Data & analytics for strategic marketing decisions) - Module 1 (See note)

8

20175

Understanding consumer (Consumer behaviour and CCT) - Module 1 (Vedi nota)

Understanding consumer (Consumer behaviour and CCT) - Module 1 (See note)

5

20176

Understanding consumer (Consumer behaviour and CCT) - Module 2 (Vedi nota)

Understanding consumer (Consumer behaviour and CCT) - Module 2 (See note)

5

 

 

Second semester

 

 

Code

Educational activity

English translation

CP

20145

Brand management

 

5  

20139

Diritto per il marketing

Legal issues in marketing

6   

20895

Innovation in the data economy

 

5

20843

Market research and business forecasting

 

6   

20839

Strategic marketing and analytics (Web analytics) - Module 2 (Vedi nota)

Strategic marketing and analytics (Web analytics) - Module 2 (See  note)

6  

 

 

 

 

Total CP of the first year of studies 

62


NOTES:

  • code 20838 ‘Strategic marketing and analytics (Data & analytics for strategic marketing decisions) - Module 1 ’ and code 20839 ‘Strategic marketing and analytics (Web analytics)  - Module 2‘ are respectively the first and second module of code 20676 ‘Strategic marketing and analytics’
  • code 20175 ‘Understanding consumer (Consumer behaviour and CCT) - Module 1’ and code 20176 ‘Understanding consumer (Consumer behaviour and CCT) - Module 2’ are respectively the first and second module of the course code 20174 ‘Understanding consumer (Consumer behaviour and CCT)’.


Second year of studies

Educational activities

CP

4 elective courses

24

20637 Professional English seminars (lessons + exam)

2

Second language (lessons + exam 1st sem 2nd year)

4

Enhancing experience - Curricular supplementary activities*

2

Internship or similar activities 

8

Thesis

18

Total CP of the second year of studies

58


* for detailed information on Enhancing experience - Curricular supplementary activities, see 2.1.2.4 “Enhancing experience - Curricular supplementary activities”.

The courses subdivided in modules are considered passed, and may be recorded in the student academic career and certified, only after passing both exams of which it is made up. The final grade is obtained by the grade point average of the two marks compared to the credits and rounded up if decimals are equal or higher than 5, rounded down if they are lower than 5.

It is furthermore specified that the credit points and the grades earned for the individual modules passed will be taken into account for rankings within the University (e.g. Bocconi Scholarship, selection for International Programs, etc.) and they can be viewed by printing the unofficial academic transcript at Punto Blu.

The student's study plan must include at least one exam for a course taught in English. This limit is not applied to students participating in:

  • Exchange program or Free mover semester program, if they recognize at least one exam taken abroad in their study plan;
  • AEEP, CEMS, DD programs, if they fulfill all requirements provided for in the program structure. The same exemption from this requirement is also applied to Double Degree incoming students, if they are enrolled in an Italian program and they attend upon indication by the Program Director and for academic purposes all the elective exams of the second year in Italian.


Some opportunities to study abroad such as Exchange programs lasting one semester and Double Degree programs are offered (see "International Opportunities").

For detailed information on languages see "Languages".


Last change 12/07/2023 09:53


2.4.5.2. Program structure English class groups

The program structure is valid for the students initially enrolled in the academic years of reference for this section.
 

First year of studies

 

 

First semester

 

Code

Educational activity

CP

20159

Behavioural skills seminars

2

20125

Channel marketing (Trade evolution, analysis and planning)

6

20133

Industry analysis (Industrial economics and economics of innovation)

8

20838

Strategic marketing and analytics (Data & analytics for strategic marketing decisions) - Module 1  (See note )

8

20175

Understanding consumer (Consumer behaviour and CCT) - Module 1 (See note )

5

20176

Understanding consumer (Consumer behaviour and CCT) - Module 2 (See note)

5

 

 

Second semester

 

Code

Educational activity

CP

20145

Brand management

5

20895

Innovation in the data economy

5

20139

Legal issues in marketing

6

20843

Market research and business forecasting

6

20839

Strategic marketing and analytics (Web analytics) - Module 2 (See note below)

6

 

Total CP of the first year of studies

62

NOTE:

  • code 20838 ‘Strategic marketing and analytics (Data & analytics for strategic marketing decisions) - Module 1 ’ and code 20839 ‘Strategic marketing and analytics (Web analytics)  - Module 2‘ are respectively the first and second module of code 20676 ‘Strategic marketing and analytics’
  • code 20175 ‘Understanding consumer (Consumer behaviour and CCT) - Module 1’ and code 20176 ‘Understanding consumer (Consumer behaviour and CCT) - Module 2’ are respectively the first and second module of the course code 20174 ‘Understanding consumer (Consumer behaviour and CCT)’.

Second year of studies

Educational activities

CP

4 elective courses

24

20637 Professional English seminars (lessons + exam)

2

Second language (lessons + exam 1st sem 2nd year)

4

Enhancing experience - Curricular supplementary activities*

2

Internship or similar activities 

8

Thesis

18

Total CP of the second year of studies

58

* for detailed information on Enhancing experience - Curricular supplementary activities, see chapter 2.1.2.4 Enhancing experience - Curricular supplementary activities.

The courses subdivided in modules are considered passed, and may be recorded in the student academic career and certified, only after passing both exams of which it is made up. The final grade is obtained by the grade point average of the two marks compared to the credits and rounded up if decimals are equal or higher than 5, rounded down if they are lower than 5.

It is furthermore specified that the credit points and the grades earned for the individual modules passed will be taken into account for rankings within the University (e.g. ISU Scholarship, selection for International Programs,etc.) and they can be viewed by printing the unofficial academic transcript at Punto Blu.

Some opportunities to study abroad such as Exchange programs lasting one semester and Double Degree programs are offered (see "International opportunities").

For detailed information on languages see "Languages".


Last change 18/07/2023 11:09




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