2.
PROGRAM STRUCTURE WBB
Program Director: Prof. Carlo Altomonte Field of study: Management (no. L-18, Ministerial Decree 16 March 2007)
Last change 01/06/2016 08:00
|
2.1.
Educational objectives
The World Bachelor in Business is entirely taught in English and jointly designed by Università Bocconi, USC University of Southern California, Marshall School of Business (Los Angeles) and HKUST Hong Kong University of Science and Technology. Upon completion of studies, students will earn a degree from each institution (triple degree). The program covers four years of study: the Italian degree is three-year-long, while the foreign degrees last four years. WBB aims at developing a business and management curriculum through a real-world experience in three continents, rather than dealing with global contents through a local experience. Nowadays, Asia, Europe and North America are the major players in the world in terms of economic, cultural and social openings, and connections are likely to be closer and closer in the forthcoming years. Future managers and businessmen are expected to have a deep understanding of the economy, society and culture of these crucial regions, in order to find the best job opportunities at global level. WBB graduates will be highly acquainted with the global market and capable of innovations, thus meeting the demand for young managers with international training, emerging from the business world. The World Bachelor in Business (WBB) has the following specific objectives: 1. Provide solid multidisciplinary foundations in:
- management, in line with world’s best standards
- economics, law and quantitative sciences, integrating the management core towards the most effective application of business skills.
2. Develop competencies aimed at mastering IT tools and two EU languages, for effective and efficient operation in a professional context. 3. Distinguish the educational path with:
- a broad preparation focused on business-government relations, international relations and country-specific cultural themes
- courses dealing with business ethics, social responsibility, respect for diversity and multiculturalism
- seminars on doing business in Asia, Europe and US
- basics of Chinese language.
4. Integrate the educational path with:
- General Education courses and seminars (among the mandatory requirements for foreign degrees), dealing with country-specific topics such as culture, traditions, language, social issues
- seminars aimed at developing soft skills needed to meet the global job market demands
- workshops and field trips designed to favor the acquaintance with business environment in US, Europe and Asia.
The WBB program will be multidisciplinary, international, multi-comprehensive and comparative, and the student experience will be enriched by exposure to cultural, historical, social and linguistic aspects, key factors for professional success in a globalized world.
Last change 08/06/2016 11:50
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2.2.
Professional opportunities for graduates
WBB graduates are expected to enter the job market soon after graduation; indeed, the program aims at offering a prompt and full immersion in all the main topics related to business with a comparative and comprehensive approach. Graduates will be awarded three degrees, officially accepted in the home country as well as in the other two countries. After their first work experiences, graduates may also apply to post-graduate/MBA programs.
Thanks to their management curriculum and the wide international experience, WBB graduates will typically access the labor market working as top managers assistants in the main areas of multinational corporations or global-oriented companies (managerial accounting, finance and control, marketing, sales and acquisitions, organization).
Last change 08/06/2016 11:54
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2.3.
Description of the educational path
The World Bachelor in Business is an international program, entirely taught in English, which provides student’s attendance of the first, second and third year respectively at USC, HKUST and Bocconi. The last year can be attended by the student in one of three universities in order to allow the choice of the labor market (the US, Europe and Asia) in which the student prefers to start his/her own career path.
The program is focused on business and economics, with the possibility of examining specific issues depending on the location of study. The program also provides a well-rounded education, giving an opportunity for students, especially during the first two years of the program, to integrate business studies with humanities subjects.
The first year at USC is introductory: training activities are planned for the achievement of foreign qualifications (General Education and activities for the development of the main soft skills) and basic activities for the achievement of the Italian title (knowledge of mathematics and economics).
During the second year of studies, in Hong Kong, students come into contact with the Asian market context; most of the courses provided (of economic, business, quantitative field) is aimed at achieving all three academic qualifications and only some training activities are linked with the fulfillment of the requirements of the partner universities (General Education).
The third year, at Bocconi, is characterized by courses of business, financial, economic and legal field (aimed at achieving all three academic qualifications) with a focus on Italian and European context.
The fourth year, attended the university chosen by the student, includes majors in parallel with the three universities. There are compulsory courses of business and legal fields, aimed at achieving all three qualifications.
In addition to the basic courses, characteristic and related courses, the study plan to meet the Italian degree includes the following educational activities:
- Courses chosen by the student (in the last year of studies)
- For the knowledge of two languages of the European Union (first language in the 1st year at USC, second language in the 3rd year at Bocconi)
- For developing skills for entering the world of work:
- Computer skills and Chinese language and culture (2nd year HKUST)
- Seminars to understand the European, American and Asian markets (1st, 2nd and 3rd year)
- For writing the final paper (last year).
Last change 06/07/2016 16:31
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2.4.
Program structure
|
2.4.1.
Program structure of the first, second and third years of studies
First year of studies - University of Southern California (a.y. 2014/2015)
I semester
|
|
|
|
|
Academic activities
|
Bocconi course equivalent
|
Language
|
Local credit points
|
ECTS
|
Organizational Behavior and Leadership
|
-
|
ENG
|
4
|
-
|
Writing and Critical Reasoning -Thematic Approaches
|
-
|
ENG
|
4
|
-
|
GE Social Issues
|
-
|
ENG
|
4
|
-
|
Fundamental Principles of the Calculus or Calculus I or Calculus II or Elementary Probability and Statistics or Probability for Business or Calculus III
|
30374 - Mathematics - Module 1 (General)
|
ENG
|
4
|
6
|
II semester
|
|
|
|
|
Academic activities
|
Bocconi course equivalent
|
Language
|
Local credit points
|
ECTS
|
GE Science and Its Significance
|
-
|
ENG
|
4
|
-
|
Microeconomics for Business
|
30386 - Microeconomics for Business
|
ENG
|
4
|
8
|
Advanced Writing
|
30301 English first language
|
ENG
|
4
|
6
|
GE Arts and Letters
|
-
|
ENG
|
4
|
-
|
Total credits first year of studies
|
|
32
|
20
|
Second year of studies - Hong Kong University of Science and Technology (a.y. 2015/2016)
I semester
|
|
|
|
|
Academic activities
|
Bocconi course equivalent
|
Language
|
Local credit points
|
ECTS
|
Macroeconomics
|
30354 - Macroeconomics for Business
|
ENG
|
3
|
6
|
Mathematics for Economists
|
30375 - Mathematics - Module 2 (Applied)
|
ENG
|
4
|
6
|
Principles of Accounting I
|
30363 - Accounting - Module 1 (Financial Accounting)
|
ENG
|
3
|
6
|
Chinese Communications
|
30356 - Chinese Communications
|
CHINESE
|
3
|
6
|
GE Science and Technology
|
-
|
ENG
|
4
|
-
|
Healthy Lifestyle |
- |
ENG |
- |
- |
II semester
|
|
|
|
|
Academic activities
|
Bocconi course equivalent
|
Language
|
Local credit points
|
ECTS
|
Understanding Business in Asia
|
30355 - Understanding Business in Asia
|
ENG
|
3
|
4
|
Intro to Information Systems
|
30357 - Computer Skills for Management
|
ENG
|
3
|
4
|
Business Statistics
|
30358 - Statistics
|
ENG
|
3
|
6
|
Operations Management
|
30359 - Sustainable operations management
|
ENG
|
3
|
6
|
Seminar in Asia’s business
|
-
|
ENG
|
1
|
-
|
GE Humanities
|
30360 - Humanities (Global Culture and Traditions)
|
ENG
|
3
|
6
|
|
|
|
|
|
|
Total credits second year of studies
|
32
|
50
|
Third year of studies Bocconi (a.y. 2016/2017)
I semester
|
|
|
|
|
Academic activities
|
Language
|
Local credit points
|
ECTS
|
30015 - Marketing
|
ENG
|
3
|
6
|
30047 - Introduction to the Legal System - Module 1
|
ENG
|
3
|
6
|
30364 - Accounting - Module 2 (Managerial Accounting)
|
ENG
|
3
|
6
|
30444 - Public Management (Business Government Relations)
|
ENG
|
3
|
6
|
30367 - Finance - Module 1 (Financial Markets and Institutions)
|
ENG
|
3
|
6
|
II semester
|
|
|
|
|
Academic activities
|
Language
|
Local credit points
|
ECTS
|
30048 - Introduction to the Legal System - Module 2
|
ENG
|
3
|
6
|
30366 - Finance - Module 2 (Corporate Finance)
|
ENG
|
3
|
6
|
30056 - European Economic Policy
|
ENG
|
3
|
6
|
30372 - Global History
|
ENG
|
3
|
6
|
30361 - Doing Business in Europe (seminar)
|
ENG
|
1
|
2
|
Language 2
|
|
3
|
6
|
Total credits third year of studies
|
31
|
62
|
Notes
Modules
- code 30374 ‘Mathematics - Module 1 (General)’ and code 30375 ‘Mathematics - Module 2 (Applied)’ are respectively the first and the second module of the course code 30373 ‘Mathematics’;
- code 30363 ‘Accounting - Module 1 (Financial Accounting)’ and code 30364 ‘Accounting - Module 2 (Managerial Accounting)’ are respectively the first and the second module of the course code 30362 ‘Accounting’;
- code 30047 ‘Introduction to the Legal System - Module 1’ and code 30048 ‘Introduction to the Legal System - Module 2’ are respectively the first and the second module of the course code 30046 ‘Introduction to the Legal System’;
- code 30367 ‘Finance - Module 1 (Financial Market Institution)’ and code 30366 ‘Finance - Module 2 (Corporate Finance)’ are respectively the first and the second module of the course code 30365 ‘Finance’.
Courses divided into modules are officially passed (and can be recorded in the student academic career and certified) only after passing both modules’ examinations. The final grade is the weighted arithmetic mean of the two marks. Weights are courses’ credit points. The mean is rounded up if decimals are equal or higher than 5, rounded down if they are lower than 5.
Foreign languages
Detailed information on how to choose the second foreign language can be found in "Foreign Languages".
Last change 15/07/2016 09:37
|
2.4.2.
Program structure of the fourth year of studies (a.y. 2016/2017)
Fourth year of studies option 1 University of Southern California
I semester
|
|
|
|
|
Academic activities
|
Bocconi course equivalent
|
Language
|
Local credit points
|
ECTS
|
Strategic Management
|
30012 - Business Strategy
|
ENG
|
4
|
8
|
Communication Strategy in Business
|
30223 Marketing Communication
|
ENG
|
4
|
6
|
Social and Ethical Issues in Business
|
30296 - Global Sustainability Strategy
|
ENG
|
4
|
6
|
Elective 1
|
Elective 1
|
|
4
|
6
|
II semester
|
|
|
|
|
Academic activities
|
Bocconi course equivalent
|
Language
|
Local credit points
|
ECTS
|
Business Law
|
30058 - Comparative Business and European law
|
ENG
|
4
|
6
|
Elective 2
|
Elective 2
|
|
4
|
6
|
Elective 3
|
Elective 3
|
|
4
|
6
|
Data analysis for decision making
|
Final paper
|
|
2
|
4
|
Honors thesis/Directed Research
|
|
2
|
Total credits fourth year of studies (USC)
|
32
|
48
|
Fourth year of studies option 2 Hong Kong University of Science and Technology
I semester
|
|
|
|
|
Academic activities
|
Bocconi course equivalent
|
Language
|
Local credit points
|
ECTS
|
Corporate Strategy
|
30012 - Business Strategy
|
ENG
|
4
|
8
|
Best Practices in Corporate Communication
|
30223 - Marketing Communication
|
ENG
|
4
|
6
|
Business Ethics and Policy
|
30296 - Global Sustainability Strategy
|
ENG
|
2
|
6
|
Elective 1
|
Elective 1
|
|
4
|
6
|
II semester
|
|
|
|
|
Academic activities
|
Bocconi course equivalent
|
Language
|
Local credit points
|
ECTS
|
Function of Law in Society and Business / Intellectual Property Law
|
30058 - Comparative Business and European law
|
ENG
|
3
|
6
|
Elective 2
|
Elective 2
|
|
4
|
6
|
Elective 3
|
Elective 3
|
|
4
|
6
|
Capstone project
|
Final paper
|
|
4
|
4
|
Total credits fourth year of studies (HKUST)
|
29
|
48
|
Fourth year of studies option 3 Bocconi
I semester
|
|
|
|
|
Academic activities
|
Language
|
Local credit points
|
ECTS
|
30012 - Business Strategy
|
ENG
|
4
|
8
|
30223 - Marketing Communication
|
ENG
|
3
|
6
|
30296 - Global Sustainability Strategy |
ENG |
3 |
6 |
Elective 1
|
ENG/ITA
|
3
|
6
|
|
|
|
|
II semester
|
|
|
|
|
Academic activities
|
Language
|
Local credit points
|
ECTS
|
30058 - Comparative Business and European Law
|
ENG
|
3
|
6
|
Elective 2
|
ENG/ITA
|
3
|
6
|
Elective 3
|
ENG/ITA |
3
|
6
|
Final paper |
|
2 |
4 |
Total credits fourth year of studies (Bocconi)
|
24
|
48
|
Electives
The positioning of elective courses in the I or in the II semesters is merely a suggestion. Students can choose how to allocate these activities along the two semesters.
In accordance with the program’s qualifying goals and the ministerial tables (field of study: Management), the program structure may be subject to variations decided by the Academic Bodies.
Last change 06/07/2016 16:36
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2.4.3.
Track of the fourth year
Students who decide to attend the last year at Bocconi must enter 3 elective courses in their study plan, for a total of 18 credit points, upon selecting them in one of the 6 following tracks:
- Strategy and Entrepreneurship
- Technology and Operations Management
- Marketing
- Accounting and Finance
- Public Management and Policy
- Economics
As an alternative, it is possible to choose the free track, which allows to choose the elective courses from among all elective courses on offer.
Before selecting the elective courses, students are recommended to view the course profiles, class timetable and the table of incompatible courses, specifying the courses which cannot be simultaneously included in the study plan as the program is fully or in part the same.
Below please find the 6 tracks with the relating courses.
Last change 14/07/2016 10:43
|
2.4.3.1.
Strategy and Entrepreneurship
The student must choose 3 courses from among the following elective courses of 6 credit points:
Code
|
Course title
|
Language of instruction
|
Semester
|
30213
|
STRATEGIC MANAGEMENT FOR SMALL AND MEDIUM ENTERPRISES
|
ENG
|
I
|
30221
|
MANAGEMENT OF FASHION COMPANIES
|
ENG
|
I
|
30388
|
ECONOMIA E MANAGEMENT DEI MEDIA
|
ITA
|
I
|
30153
|
ORGANIZATION THEORY
|
ENG
|
II
|
30215
|
INTERNATIONAL BUSINESS AND MANAGEMENT
|
ENG
|
II
|
30218
|
ENTREPRENEURIAL STRATEGY
|
ENG
|
II
|
30276
|
FAMILY BUSINESS STRATEGIES
|
ENG
|
II
|
30297
|
MANAGING CREATIVITY
|
ENG
|
II
|
30314
|
ENTREPRENEURIAL ECONOMICS AND ENTREPRENEURSHIP
|
ENG
|
II
|
30219
|
BUSINESS PLAN
|
ENG/ITA
|
II
|
30208
|
MANAGEMENT DELLE ISTITUZIONI CULTURALI E ARTISTICHE
|
ITA
|
II
|
30275
|
LE IMPRESE DELLA MODA: MODELLI DI BUSINESS E STRATEGIE DI SVILUPPO EMERGENTI
|
ITA
|
II
|
Last change 11/07/2016 11:32
|
2.4.3.2.
Technology and Operations Management
The student must choose 3 courses from among the following elective courses of 6 credit points:
Code
|
Course title
|
Language of instruction
|
Semester
|
30154
|
TECHNOLOGY AND INNOVATION MANAGEMENT
|
ENG
|
I
|
30211
|
LEAN MANAGEMENT
|
ENG
|
I
|
30222
|
NEW PRODUCT DEVELOPMENT AND OPEN INNOVATION
|
ENG
|
I
|
30262
|
LEADERSHIP SKILLS
|
ENG
|
I
|
30212
|
MANAGEMENT DEI SISTEMI INFORMATIVI
|
ITA
|
I
|
30206
|
INTRODUCTION TO MANAGEMENT CONSULTING
|
ENG
|
II
|
30209
|
MANAGEMENT OF COMPETITION AND INNOVATION IN HIGH-TECH
|
ENG
|
II
|
30217
|
E-BUSINESS E WEB 2.0
|
ITA
|
II
|
30258
|
INNOVAZIONE E GLOBALIZZAZIONE
|
ITA
|
II
|
Last change 11/07/2016 11:37
|
2.4.3.3.
Marketing
The student must choose 3 courses from among the following elective courses of 6 credit points:
Code
|
Course title
|
Language of instruction
|
Semester
|
30230
|
PERSONAL SELLING
|
ENG
|
I
|
30439
|
GREEN MARKETING
|
ENG
|
I
|
30227
|
INTRODUCTION TO E-MARKETING AND E-COMMERCE
|
ENG
|
I-II
|
30228
|
MARKETING RESEARCH
|
ENG
|
II
|
30259
|
NEW PRODUCTS AND PRODUCT MANAGEMENT
|
ENG
|
II
|
30295
|
PSYCHOLOGY OF MARKETING
|
ENG
|
II
|
30226
|
MARKETING DISTRIBUTIVO
|
ITA
|
II
|
30225
|
MARKETING DELLE PICCOLE E MEDIE IMPRESE
|
ITA
|
II
|
30229
|
MARKETING E CITTADINO CLIENTE
|
ITA
|
II
|
Last change 11/07/2016 11:40
|
2.4.3.4.
Accounting and Finance
The student must choose 3 courses from among the following elective courses of 6 credit points:
Code
|
Course title
|
Language of instruction
|
Semester
|
30148
|
MANAGEMENT OF FINANCIAL INSTITUTIONS
|
ENG
|
I
|
30150
|
INTRODUCTION TO OPTIONS AND FUTURES
|
ENG
|
I
|
30173
|
CORPORATE BANKING
|
ENG
|
I
|
30178
|
INTERNATIONAL BANKING
|
ENG
|
I
|
30179
|
INTERNATIONAL PROJECT FINANCE
|
ENG
|
I
|
30180
|
EQUITY PORTFOLIO MANAGEMENT
|
ENG
|
I
|
30186
|
VENTURE AND DEVELOPMENT CAPITAL
|
ENG
|
I
|
30187
|
ALTERNATIVE INVESTMENTS
|
ENG
|
I
|
30188
|
INTRODUCTORY FINANCIAL ECONOMETRICS
|
ENG
|
I
|
30257
|
CORPORATE VALUATION
|
ENG
|
I
|
30293
|
STRATEGIC MANAGEMENT ACCOUNTING
|
ENG
|
I
|
30164
|
MISURAZIONE DEI COSTI E ANALISI DI REDDITIVITÀ
|
ITA
|
I
|
30182
|
PIANIFICAZIONE FINANZIARIA E ANALISI DEGLI INVESTIMENTI
|
ITA
|
I
|
30189
|
FINANZA STRAORDINARIA (LISTING E EMISSIONI SUL MERCATO PRIMARIO)
|
ITA
|
I
|
30161
|
AUDITING / REVISIONE AZIENDALE
|
ENG/ITA
|
I/II
|
30151
|
PRINCIPLES OF INTERNATIONAL FINANCE
|
ENG
|
II
|
30177
|
FINANCIAL MODELLING
|
ENG
|
II
|
30181
|
THE MICROSTRUCTURE OF FINANCIAL MARKETS
|
ENG
|
II
|
30184
|
RISK MANAGEMENT WITH DERIVATIVES
|
ENG
|
II
|
30292
|
INTERMEDIATE FINANCIAL ACCOUNTING
|
ENG
|
II
|
30055
|
FINANCIAL ECONOMICS
|
ENG
|
II
|
30174
|
ECONOMIA E GESTIONE DELLE ASSICURAZIONI VITA E DEI FONDI PENSIONE
|
ITA
|
II
|
30175
|
ELEMENTI DI MATEMATICA PER I MERCATI FINANZIARI
|
ITA
|
II
|
30185
|
BUSINESS VALUATION / VALUTAZIONE DELLE AZIENDE
|
ENG/ITA
|
II
|
Last change 11/07/2016 11:40
|
2.4.3.5.
Public Management and Policy
The student must choose 3 courses from among the following elective courses of 6 credit points:
Code
|
Course title
|
Language of instruction
|
Semester
|
30193
|
MANAGEMENT OF INTERNATIONAL AND SUPRANATIONAL ORGANIZATIONS
|
ENG
|
I
|
30195
|
ECONOMICS (POVERTY, INEQUALITY AND INCOME DISTRIBUTION)
|
ENG
|
I
|
30200
|
POLITICAL SCIENCE
|
ENG
|
I
|
30264
|
PUBLIC FINANCE
|
ENG
|
I
|
30440
|
NONPROFITS AND PHILANTHROPY
|
ENG
|
I
|
30441
|
LONG TERM INVESTMENTS: FINANCE AND MANAGEMENT
|
ENG
|
I
|
30194
|
ORGANIZZAZIONE E GESTIONE DEL PERSONALE NELLE AZIENDE PUBBLICHE
|
ITA
|
I
|
30196
|
INTERNATIONAL RELATIONS
|
ENG
|
II
|
30197
|
SOCIOLOGY
|
ENG
|
II
|
30203
|
INTERNATIONAL DEMOGRAPHY
|
ENG
|
II
|
30298
|
DIVERSITY MANAGEMENT AND POLICY
|
ENG
|
II
|
30445
|
SHARING ECONOMY AND SMART CITIES MANAGEMENT
|
ENG
|
II
|
30198
|
STORIA DELL'IMPRESA ITALIANA
|
ITA
|
II
|
30199
|
L'ITALIA CONTEMPORANEA: ECONOMIA E SOCIETA' DAL 1945 AD OGGI
|
ITA
|
II
|
30190
|
ECONOMIA AMBIENTALE
|
ITA
|
II
|
30201
|
ECONOMIA E GESTIONE DELLE PUBLIC UTILITIES
|
ITA
|
II
|
Last change 11/07/2016 11:40
|
2.4.3.6.
Economics
The student must choose 3 courses from among the following elective courses of 6 credit points:
Code
|
Course title
|
Language of instruction
|
Semester
|
30147
|
THE ECONOMICS OF IMPERFECT LABOUR MARKETS
|
ENG
|
I
|
30159
|
MONETARY THEORY AND POLICY
|
ENG
|
I
|
30172
|
FINANCIAL MACROECONOMICS
|
ENG
|
I
|
30261
|
EXPERIMENTAL ECONOMICS AND PSYCHOLOGY
|
ENG
|
I
|
30294
|
EVOLUTION OF ECONOMIC IDEAS
|
ENG
|
I
|
30284
|
EMPIRICAL METHODS FOR ECONOMICS (INTRODUCTION TO ECONOMETRICS)
|
ENG
|
I
|
30442
|
ADVANCED ECONOMIC POLICY
|
ENG
|
I
|
30145
|
DEVELOPMENT ECONOMICS
|
ENG
|
II
|
30283
|
MARKETS, ORGANIZATIONS AND INCENTIVES
|
ENG
|
II
|
30387
|
CLIMATE CHANGE ECONOMICS
|
ENG
|
II
|
30287
|
MACROECONOMICS AND THE WORLD ECONOMY
|
ENG
|
II
|
30313
|
ECONOMICS OF INSTITUTIONS AND CULTURE
|
ENG
|
II
|
30054
|
INTERNATIONAL AND MONETARY ECONOMICS
|
ENG
|
II
|
30443
|
INTERNATIONAL MACROECONOMICS
|
ENG
|
II
|
Last change 11/07/2016 11:41
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2.4.3.7.
Free track
The student must choose 3 elective courses from among all the courses included in the above lists of the tracks. In addition, the student can select the following course which is not included in any tracks:
30158 DIRITTO TRIBUTARIO (TEMI GIURIDICI DELLA TASSAZIONE) taught in Italian second semester 6 credit points
Last change 11/07/2016 11:41
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