The program structure is valid for the students initially enrolled in the academic years of reference for this section.
First year of studies
|
|
First semester
|
|
|
|
Code
|
Educational activity
|
English translation
|
CP
|
|
20125
|
Channel marketing (Evoluzione del commercio, analisi e progettazione)
|
Channel marketing (Trade evolution, analysis and planning)
|
6
|
|
20133
|
Industry analysis (Economia dei settori industriali e dell'innovazione)
|
Industry analysis (Industrial economics and economics of innovation)
|
8
|
|
20159
|
Seminari per lo sviluppo di abilità comportamentali
|
Behavioural skills seminars
|
2
|
|
20838
|
Strategic marketing and analytics (Data & analytics for strategic marketing decisions) - Module 1 (Vedi nota)
|
Strategic marketing and analytics (Data & analytics for strategic marketing decisions) - Module 1 (See note)
|
8
|
|
20175
|
Understanding consumer (Consumer behaviour and CCT) - Module 1 (Vedi nota)
|
Understanding consumer (Consumer behaviour and CCT) - Module 1 (See note)
|
5
|
|
20176
|
Understanding consumer (Consumer behaviour and CCT) - Module 2 (Vedi nota)
|
Understanding consumer (Consumer behaviour and CCT) - Module 2 (See note)
|
5
|
|
|
Second semester
|
|
|
|
Code
|
Educational activity
|
English translation
|
CP
|
|
20145
|
Brand management
|
|
5
|
|
20139
|
Diritto per il marketing
|
Legal issues in marketing
|
6
|
|
20843
|
Market research and business forecasting
|
|
6
|
|
20167
|
Product innovation and market creation
|
|
5
|
|
20839
|
Strategic marketing and analytics (Web analytics) - Module 2 (Vedi nota)
|
Strategic marketing and analytics (Web analytics) - Module 2 (See note below)
|
6
|
|
|
|
|
|
|
Total CP of the first year of studies
|
62
|
NOTES:
- code 20838 ‘Strategic marketing and analytics (Data & analytics for strategic marketing decisions) - Module 1 ’ and code 20839 ‘Strategic marketing and analytics (Web analytics) - Module 2‘ are respectively the first and second module of code 20676 ‘Strategic marketing and analytics’
- code 20175 ‘Understanding consumer (Consumer behaviour and CCT) - Module 1’ and code 20176 ‘Understanding consumer (Consumer behaviour and CCT) - Module 2’ are respectively the first and second module of the course code 20174 ‘Understanding consumer (Consumer behaviour and CCT)’.
Second year of studies
|
Educational activities
|
CP
|
|
4 elective courses
|
24
|
|
20637 Professional English seminars (lessons + exam)
|
2
|
|
Second language (lessons + exam 1st sem 2nd year)
|
4
|
|
Enhancing experience - Curricular supplementary activities*
|
2
|
|
Internship or similar activities
|
8
|
|
Thesis
|
18
|
|
Total CP of the second year of studies
|
58
|
* for detailed information on Enhancing experience - Curricular supplementary activities, see 2.1.2.4 “Enhancing experience - Curricular supplementary activities”.
The courses subdivided in modules are considered passed, and may be recorded in the student academic career and certified, only after passing both exams of which it is made up. The final grade is obtained by the grade point average of the two marks compared to the credits and rounded up if decimals are equal or higher than 5, rounded down if they are lower than 5.
It is furthermore specified that the credit points and the grades earned for the individual modules passed will be taken into account for rankings within the University (e.g. Bocconi Scholarship, selection for International Programs, etc.) and they can be viewed by printing the unofficial academic transcript at Punto Blu.
The student's study plan must include at least one exam for a course taught in English. This limit is not applied to students participating in:
- Exchange program or Free mover semester program, if they recognize at least one exam taken abroad in their study plan;
- AEEP, CEMS, DD programs, if they fulfill all requirements provided for in the program structure. The same exemption from this requirement is also applied to Double Degree incoming students, if they are enrolled in an Italian program and they attend upon indication by the Program Director and for academic purposes all the elective exams of the second year in Italian.
Some opportunities to study abroad such as Exchange programs lasting one semester and Double Degree programs are offered (see "International Opportunities").
For detailed information on languages see "Languages".
