5292 - BUSINESS STRATEGY
Course taught in English
L'insegnamento e' dedicato al III anno di corso CEU-DIEM
Go to class group/s: 17
The focus of this course is on how general managers enhance and sustain business performance by implementing some kind of long-term strategy. The course covers analytical and conceptual tools that are meant to be aids to the development of judment. Its fundamental focus, however, is not on tools, but on sharpening skills at developing robust judgments in the face of uncertainty and complexity.
What is strategy?
- The internal sources of competitive advantage
- Differentiation vs cost strategies
Diversification: the scope of the firm
Students will be evaluated on class partecipation, individual assignments and final exam (NOTE: THERE WILL BE NO PARTIAL EXAM)
The final grade will weight these areas in the following way
Final written exam 60%
Individual assignments 25 %
Class Partecipation 15%
Course pack (cases and readings), edited by the instructors.