30492 - ENTREPRENEURSHIP AND NEW BUSINESS STARTUP
CLEAM - CLEF - CLEACC - BESS-CLES - WBB - BIEF - BIEM - BIG
Course taught in English
Go to class group/s: 31
- You are guided to individually identify or create one or more potential entrepreneurial opportunities.
- You learn, and directly experience, how to present your entrepreneurial ideas to an audience of potential partners.
- You practice the process of customer development, to get out of the classroom to see whether anyone other than you would want/use your product.
- You learn, and directly experience, how to attract the attention and contributions of potential partners such as entrepreneurial team members, investors, and suppliers.
- You work in self-selected small teams with the aim of learning how to turn your own ideas into a functioning company.
- Working with your team you encounter issues on how to build and work with a team and you are guided in understanding how to effectively build and lead the startup team.
- You learn how to use a business model to brainstorm each part of a company.
- You see how agile development can help you rapidly iterate your product to build something customers will use and buy.
- The Startup process: different descriptive and normative approaches.
- Entrepreneurial opportunities identification vs creation.
- The role of Business Models in the startup process.
- Testing Value Propositions.
- Testing customers and users of your business ideas.
- Testing the creation of demand for your business idea.
- Testing the possible channels to reach your customers.
- Testing the revenue model.
- Testing the possible partners and collaborators to your venture.
- Testing the key resources you need to start the business and the related cost structure.
- Team presentations of the lessons learned throughout the process.
- Written exam with open, conceptual questions on subjects covered by the indicated textbook and on possible short business cases: 100%
For attending students:
- Evaluation of group-projects’ development and presentations: 70%.
- Evaluation of individual contribution to group-project (peer review): 30%.
Cases studies and other materials (slides, readings) are provided by the instructors through the Blackboard course platform. Information and materials to develop the team assignment are autonomously collected by team members.
- J.W. MULLINS, The new business road test. What entrepreneurs and executives should do before writing a business plan, Prentice Hall - Financial Times, 2013.
- D.F. KURATKO, Introduction to entrepreneurship, South-Western, CENGAGE Learning, 2014, 9th edition.