30380 - THE GLOBAL INDUSTRY OF IMAGINARIES
Course taught in English
Go to class group/s: 31
Although we adopt a global perspective, we also investigate the importance of national and regional specificities, and discuss how the local coexist and interact with the global.
The course is primarily designed for students who wish to pursue a career in international filmed entertainment industries, or who are planning to work in or create companies that advise or support the sector. It may also be of interest to students seeking to advance their knowledge of strategy and management in the context of a challenging, rapidly changing, and increasingly globalized and digital environment.
Topics covered in class include (examples):
- Filmed entertainment economics
- The evolution of the global entertainment industry
- The rise of stars and celebrities
- Festival and awards
- Understanding box office performance
- Storytelling and narrative realms
- Decision-making in global entertainment industry
- Distributing and marketing
- The design of blockbuster strategies
- The exhibition business
- The emergence of grass-root cultural industries
- Digital platforms
Grading is based on one or more team project(s) (50%) and a final written exam (50%). Class participation will be accounted and positively or negatively affect the final grade (+2/-2 points).
For Non-attending students:
Grading is based on a final written exam (100%).