30345 - MEDIA AND POLITICAL COMMUNICATION
Department of Social and Political Sciences
Course taught in English
(6 credits - II sem. - OB | 3 credits SPS/04 | 3 credits SPS/08)
The aim of the course is to illustrate -both from a theoretical and an empirical perspective- the role played by the mass media and political communication within contemporary political regimes, with a specific focus on developed democracies. Topics such as the persuasive effects of the media per se and of electoral campaigns are covered according to a multidisciplinary approach, which blends methods from economics to political science and communication studies proper. We devote special attention to interest groups as active players in the political communication fields, and to social networks as an increasingly relevant media channel.
Intended Learning Outcomes
Course Content Summary
- The mass media as a two-sided market.
- Political systems and electoral campaigns.
- The persuasion effects of the media: agenda-setting, framing and priming.
- An historical and comparative look at political communication.
- Empirical analysis of campaign effects.
- Interest groups, and the role they play.
- Social networks and political communication.
Detailed Description of Assessment Methods
A written exam, with the possibility of splitting the exam in two parts (i.e. with a partial exam).
Handouts, slides, specific articles.
Political Science and Comparative Politics. Quantitative Methods for Social Sciences (both modules). Introduction to Economics (Microeconomics).
Last change 12/06/2017 14:00