30332 - MARKETING RESEARCH SKILLS FOR PUBLIC POLICY
Course taught in English
Go to class group/s: 23
- Identifying and analyzing marketing research problems in public policy.
- Designing research projects.
- Collecting and using different types of data (internal vs external, primary vs secondary).
- Analyzing public policy data with appropriate (multivariate) statistical techniques.
- Explaining and transferring results to practitioners in public policy.
- Understanding benefits and conditions of various research strategies.
- Discussing recent trends and ethical constraints of marketing research for public policy.
As part of the course, students submit a group assignment.
Furthermore, one written exam concludes the course.
For both components, students must achieve a pass to pass the course.
I consider all students that submitted a group assignment as attending students unless they register for the exam for non-attending students.
- Team Project: 50%;
- Short-case presentation: 5%;
- Final exam: open-ended + multiple choice questions. 45% (Students can consult notes and the Tweepy documentation during the exam);
- Extra-credit opportunity: Twitter participation – 1 point.
For non attending students
Final exam (100%): the exam consists of an individual written test with standardized and open questions that covers all the mandatory literature.