Course 2014-2015 a.y.



Department of Management and Technology

Course taught in English

Go to class group/s: 31
CLEAM (6 credits - I sem. - OP  |  SECS-P/08) - CLEF (6 credits - I sem. - OP  |  SECS-P/08) - CLEACC (6 credits - I sem. - OP  |  SECS-P/08) - BESS-CLES (6 credits - I sem. - OP  |  SECS-P/08) - BIEMF (6 credits - I sem. - OP  |  SECS-P/08)
Course Director:

Classes: 31 (I sem.)

Course Objectives

Despite the increasing relevance of innovation strategies and new product and service development, few companies seem to have mastered their ability to identify, create and exploit opportunities for innovation on a systematic basis. Crafting and delivering either a new product or a new service is not an easy and intuitive process, but the result of a set of structured and organized practices. This course aims at exploring these practices and at analyzing in-depth the tools and techniques that can be used to this purpose.
The New Product Development and Open Innovation course is organized in two main parts.
The first one provides a set of integrated frameworks and tools to effectively design and manage the strategies, processes, and techniques for innovation. It provides the conceptual tools to understand the nature and characteristics of different types of innovation, as well as practical insights about how to design and manage a new product and service development process. The second part of the course is focused on how digital environments can help companies to open their boundaries and pursue processes of open and collaborative innovation, by involving several external partners in their new product and service development activities. Special attention is paid to community-based innovation, crowdsourcing and crowdfunding processes. The focus is on the role played by suppliers, on the one hand, and users, on the other, in enhancing innovation. The mechanisms supporting user active involvement, among which user communities, virtual knowledge brokers, and Open Source Systems, are going to be explored in-depth.

Course Content Summary

  • Innovation strategy:
    • Defining innovation strategies.
    • New product development as a proactive process.
  • Opportunities identification and development:
    • Market analysis and identification of innovation opportunities.
    • Idea generation: concept and tools.
  • New product design and test:
    • New concept development and test: concept and techniques.
    • New product design: concept and methods.
    • New product launch: strategies and tools.
  • Developing a new service:
    • The peculiarities of service markets.
    • Creating and testing a new service concept.
  • Open and collaborative innovation:
    • The Open Innovation Scenario.
    • The role of digital environments in enhancing traditional innovation.
    • Methodologies for absorbing customer knowledge.
    • Models and techniques to implement Open innovation.
    • Community-based innovation.
    • Crowdsourcing and crowdfunding processes.
    • The role of user communities.
    • Knowledge brokers and virtual knowledge brokers.
    • Open Source Systems.

Case studies and guest speakers integrate the course lectures.

Detailed Description of Assessment Methods

For attending students

Grades computed as follows:

  • Written examination: 70% of the overall grade.
  • Final group project: 30% of the overall grade. Specifically, students will be required to apply open innovation tools to a real company, by identifying the main targets for collaborations and the most appropriate engagement techniques and incentives for collaboration.

For non attending students

Written exam based on the textbooks: 100%.


For attending students

  • E. Prandelli, M. Sawhney, G. VERONA, Collaborating with Customers to Innovate, Edward Elgar, 2008.
  • Suggested readings and articles (see the detailed syllabus)

For non attending students

  • E. Prandelli, M. Sawhney, G. VERONA, Collaborating with Customers to Innovate, Edward Elgar, 2008.
  • Suggested readings and articles (see the detailed syllabus)
Exam textbooks & Online Articles (check availability at the Library)
Last change 07/07/2014 11:19