30218 - ENTREPRENEURIAL STRATEGY
CLEAM - CLEF - CLEACC - BESS-CLES - WBB - BIEF - BIEM
Course taught in English
Go to class group/s: 31
We also examine the internal management of entrepreneurial ventures. We study how entrepreneurs create and develop new ventures, launch new technologies, and initiate new business models. Finally, we explore how entrepreneurial attitudes and actions can be encouraged within a business. Our ultimate goal is to train future managers who can recognize and manage both the potentials and the threats of entrepreneurial ventures, creating and sustaining competitive advantage.
- Creating and sustaining competitive advantage.
Entrepreneurial management: innovation, change and the creation of entrepreneurial opportunities.
Entrepreneurs as the active element in new ventures creation. Discovery and creation: alternative theories of entrepreneurial action.
The creation of new business models.
Entry in new markets.
Entrepreneurial strategies within large organizations.
How established firms can create breakthrough ideas.
The role of inter-organizational agreements for entrepreneurial strategies.
Organizational renewal and change.
For attending students it s based on a case analysis, for non attending students it is based on theory.
- Garzia, C. Managing The Strategic Innovation Process, EGEA, 2011. ISBN 9788823843035.
- Case and Reading Collection for the course “Entrepreneurial Strategy – 30218”, available at EGEA Bookstore.
- Other support material (slides, cases, articles) will be available on line (e-learning site for the course).
- Galavan, Robert, John Murray, and Costas Markides, eds. Strategy, innovation, and change: Challenges for management. OUP Oxford, 2008. ISBN: 9780199239900