20566 - STRATEGIC OPTIONS FOR GLOBAL MARKETS
CLMG - M - IM - MM - AFC - CLEFIN-FINANCE - CLELI - ACME - DES-ESS - EMIT - GIO
Course taught in English
Go to class group/s: 31
This course is not only pertinent for students who intend to pursue general management careers in multinational companies, but also to those interested in management consulting, investment banking, venture capital and other careers in a global context where accurate and concise strategic assessments are crucial.
The focus of the course is on
- Emerging countries and emerging markets multinationals (EMCs), a comparative analysis: how, and why, firms decide to expand their operations in emerging countries (Brics and over)? How the rise of emerging multinationals from these countries is affecting global industry dynamics? How different are EMCs from multinationals coming from developed ones, and do they require a different approach? What competitive advantages do they leverage as they internationalize? What role for entrepreneurship in emerging markets? What role do acquisitions have?
- Creating and Leveraging Knowledge (The Worldwide Learning Challenge: innovation and agility in multinationals): how the global economy is being transformed through the operation of global production/innovation networks involving transnational corporations, states, interest groups and technology? How to take advantage of multiple and global knowledge sourcing points to be innovative and agile?
- Managing the complexities of today's workforce and contexts: how can national identity perspective be included to understand global work? How can concepts like job satisfaction, diversity and fairness be declined in multinationals? What are global work arrangements in the digitally transformed and virtual enterprise? What are the influences on career choices of multicultural millennials?
- Exit and re-entry strategies: why do multinationals companies decide to exit from specific countries? What are the factors affecting their decisions? How difficult is the process? What are the consequences? What happens if they decide to re-enter in the future?
- Competitive advantage and multinational companies’ strategy sustainability: how powerful are transnational corporations and how are they affecting the social worlds? Why are they held responsible for threatening the rights of workers, consumers and citizens across the world? How can multinationals responsibly respond to such increasing accusations and redesign their strategy?
For attending students
Attending students are evaluated on components:
- Individual participation.
- Group projects on assigned cases/topics.
- Peer to peer evaluation (referred to group presentation)
- Final written exam.
For non attending students
- Are evaluated on a final written exam based on additional readings.
- Selected readings and cases.
- The course exposes students to different kinds of materials: academic papers published in major scientific journals, official reports from international institutions, journalist articles from economics and business magazines, documentaries and television reports, etc.
- The list of materials and the course pack are available at the beginning of the course.
- Exam textbooks & Online Articles (check availability at the Library).