20475 - EVENT AND MEGA EVENT MANAGEMENT AND CREATIVE INDUSTRIES
CLMG - M - IM - MM - AFC - CLEFIN-FINANCE - CLELI - ACME - DES-ESS - EMIT - GIO
Course taught in English
Go to class group/s: 31
Furthermore, this course intends to provide advanced conceptual instruments for the comprehension of creativity and entertainment as guiding principles that permeate today’s consumer culture. Through the analysis of events across areas of sport, leisure, design (set, lighting, multimedia, sound, theatre, dance, music, movies) students understand how creativity is managed and how consumers experience and use entertainment products, services and industries.
Besides a limited number of theoretical lectures, the course draws upon sessions supported by case studies, field projects, in-class exercises and participation by guest speakers from leading organizations in their respective fields.
- Event industries: actors and competencies.
- Fundamental decisions: goal setting, targets, messages, budgeting.
- The event management process (the company and the agency’s points of view).
- Measuring event results.
- Mega Events Peculiarities.
- Events in Creativity industries.
- Audiences and fans.
The evaluation consists of a field projects in small groups (60% of the total mark) and an individual written exam based on questions covering the course’s textbook, additional readings, instructors’ slides and guest speakers’ material (40% of the total mark).
For non attending students:
The evaluation is 100% based on written exam. The exam is written and is based on open questions (no multiple choice questions) covering the course’s textbooks. There is no oral integration.
- D. RINALLO (ed.), Event Marketing, EGEA, Milan, 2011, (selected chapters).
- Additional readings and documents as indicated in the syllabus, available from the course reserve page or learning space.
- D. RINALLO (ed.), Event Marketing, EGEA, 2011, (entire book).
- A. LIEBERMAN, The Definitive Guide to Entertainment Marketing, Financial Times, Prentice Hall, 2013.