20455 - TECHNOLOGY AND INNOVATION STRATEGY - MODULE I (TECHNOLOGY AND INNOVATION MANAGEMENT)
Course taught in English
Go to class group/s: 22
This course develops students' understanding of how firms use technology and innovation to position themselves strategically, from the perspective of a Director of Business Development. For this purpose, we rely also on real business cases, dealing with firms which have faced the challenges of managing innovation and technology strategy.
In part 1 we begin with an understanding innovating firms and of how technological systems evolve, with particular emphasis on platforms and ecosystems.
In part 2 we explore the different ways through which firms manage innovation and which organizational structures are best suited to foster or hamper innovation.
In part 3 we conclude by covering some emergent hot topics in the strategic management of innovation and technology.
- Part 1. Fundamentals of Technology Strategy and Innovation Management.
- Part 2. Building the Innovating Organization.
- Part 3. Emerging Themes and Industries.
A written exam evaluates students' overall understanding of the topics.
The final grade is computed as follows:
- Class participation (20%).
- Project (20%)
- Final written exam (60%).
Written exam based on the material for non-attending students.
- P. ZANELLA, Cases and Readings on Technology and Innovation Strategy, Egea, 2016.
- Handouts distributed throughout the course.
- D.B. YOFFIE, M.A. CUSUMANO, Strategy Rules: Five Timeless Lessons from Bill Gates, Andy Grove, and Steve Jobs, New York, Harper Business.
For non attending students
- D.B. YOFFIE, M.A. CUSUMANO, Strategy Rules: Five Timeless Lessons from Bill Gates, Andy Grove and Steve Jobs, New York, Harper Business.
- S. SHANE, Technology Strategy for Managers and Entrepreneurs, Prentice Hall.