20446 - MANAGEMENT OF CULTURAL INDUSTRIES AND INSTITUTIONS - MODULE II (COMPARATIVE CULTURAL PUBLIC POLICIES AND FUNDRAISING)
Department of Social and Political Sciences
Course taught in English
(6 credits - II sem. - OB | 4 credits SECS-P/03 | 2 credits SECS-P/07)
Public policies in the arts and cultural sector are rarely developed by governments by themselves. In most democratic countries third sector organizations, business firms and civil society are deeply involved in the production, distribution and promotion of arts and culture playing a major role in sustaining innovation in the creative sector. On these grounds we take the perspective of a nonprofit organization operating in the arts focusing on the range of techniques and processes that it can employ to successfully collect funds from different public and private stakeholders. Nonprofit organizations in the arts as well as cultural firms play another role in the arts in cultural policies: often they are advocating the importance of the arts and the need of government intervention. The second part of the course is focused on how governments decide (i.e. policymaking) and intervene (i.e. policy tools) in the cultural sector and how nonprofit organizations might exercise pressure and raise attention (i.e. advocating) on different arts policy issues. To this end we will focus on specific tools such as blogging and the drafting of policy briefs addressed to policy makers. The course will replicate the workings of think-tanks: the class together with the instructor and guest speakers will reflect on different cultural policy issues and cases and on the possible solutions governments might implement.
Course Content Summary
Funding and fundraising management for arts and culture (prof.ssa Giulia Cappellaro)
- Fundraising basic concepts and principles.
- The specificity of fundraising in the cultural sector.
- How to develop a fundraising campaign.
- Principles and typologies of EU Funding
- Crowdsourcing and Crowdfunding
- Funding cultural facilities: taxes, leasing, PPP
- Venture Philanthropy and Social Impact Investing.
Comparative cultural public policies (prof. Alex Turrini)
- The Organization of Public Support for the Arts: a comparative overview
- The Regulation of Artistic Labor Markets
- Kulturkampf, Censorship and the Arts
- Going Glocal. Globalization, Multiculturalism and Cultural Diplomac
- Cultural planning, urban regeneration and tourism
- Collaborative Governance and the Arts: Mapping Processes and Tools
- Evaluating the economic impact of arts events on the local territory: the basic toolkit
Detailed Description of Assessment Methods
For Attending students
For Non attending students
- Fundraising plan 13 pts
- Fundraising plan presentation 2 pts
- Paper/case presentations (CCPP) 3 pts
- Individual policy brief (CCPP) 6 pts
- Final exam (FR+CCPP) 6 pts
- Final written exam on books
For Attending students:
Reading material provided by the professors
For Non attending students:
- S. Weinstein, The Complete Guide to Fundraising Management, 2009 , 3rd edition. John Wiley (all)
- THROSBY, C. D. (2010). THE ECONOMICS OF CULTURAL POLICY. CAMBRIDGE; NEW YORK; NEW YORK : CAMBRIDGE UNIVERSITY PRESS (ALL)
Last change 27/03/2015 12:44