20292 - INNOVATION IN SERVICES
CLMG - M - IM - MM - AFC - CLEFIN-FINANCE - CLELI - ACME - DES-ESS - EMIT - GIO
Course taught in English
Go to class group/s: 31
The course aims at providing students with an understanding of the characteristics and dynamics of innovation in the service sectors. In this context, it puts emphasis on the economic and social relevance of the service sectors and their role as innovative actors within the economy; it highlights the specificities of services and the differences across service activities; it identifies the specificities of innovation in service sectors as compared to manufacturing sectors and discusses ways of measuring innovations in services.
Main features of service activities and their implications for innovation.
Measuring innovation in services.
- Case studies in service sectors:
- Network-based services.
- Knowledge-intensive business services.
- Personal services.
- Public/social services.
- 50% group presentations and reports on the cases;
- 50% written exam.
A selection of readings is made available by the instructor at the beginning of the course.