Course 2010-2011 a.y.

20244 - MEDIA INDUSTRIES DISTRIBUTION SYSTEMS


ACME

Department of Management and Technology

Course taught in English

Go to class group/s: 31
ACME (12 credits - I sem. - OBS  |  L-ART/06)
Course Director:
PAOLA DUBINI

Classes: 31 (I sem.)
Instructors:
Class 31: PAOLA DUBINI


Course Objectives

Content industries are undergoing structural changes driven by technological innovations as well as customer  behavior. Three major effects are relevant for the purposes of this course:

  • convergence of once separate competitive spaces;
  • explosion of distribution channels;
  • entrepreneurial ferment.

The goals of the course are:

  • to discuss the specificity of content industries and the different drivers of competitive advantage for producers and distributors in the mass and niche markets;
  • to analyze the issue of convergence and the implications for new and traditional players in content industries;
  • to assess the sustainability of emerging business models
  • to discuss the possibilities offered by the explosion of distribution channels to content diffusion.

 


Course Content Summary

The course is about the evolution of content industries in a converging world, with an emphasis on the role of distribution channels in scouting and promoting new artists as well as established players.

The course is logically divided into four parts:

  • Content production and distribution in mass and niche markets;
  • Innovation at the borders of competitive spaces: convergence and the emergence of new business models;
  • Strategies of incumbents and newcomers;
  • Business models in content distribution and diffusion.

Detailed Description of Assessment Methods

Attending students

  • Mid term exam (25% of the total grade)
  • Final written exam (25% of the total grade)
  • Multimedia group project (40% of the total grade)
  • Class participation (10% of the total grade)

Non - Attending students

  • Final written exam

Textbooks

Attending students

  • Reading package with cases and copyrighted material available at EGEA bookstore.
  • Links to materials available on the web listed in the detailed program.
  • All students enrolled in class will receive extra material under creative common licence via mail.

Non Attending students

  • Reading package with cases and copyrighted material available at EGEA bookstore.
  • Links to materials available on the web listed in the detailed program.
Exam textbooks & Online Articles (check availability at the Library)

Prerequisites

Business strategy.
Last change 13/05/2010 11:21