20241 - MANAGEMENT OF DESIGN
CLMG - M - IM - MM - AFC - CLAPI - CLEFIN-FINANCE - CLELI - ACME - DES-ESS - EMIT
Course taught in English
Go to class group/s: 31
During the course, students learn to:
Familiarize with the design industry and learn about how different types of design consultancies are structured and operate.
Familiarize with the perspective of designers and the logic of design thinking.
Understand the potential contribution of design and designers to competitive advantage, value creation and strategic renewal.
Learn how to handle the collaboration with external designers effectively.
Understand the purpose and structure of a design brief, and learn how to improve its effectiveness.
- Design and competitive advantage.
- The design industry.
- The design process.
- Sourcing design.
- Collaborating with external designers.
- Organizing internal designers.
- The design brief.
- Design and strategic renewal.
The final grade is based in part (30%) on group assignments, and in part (70%) on a final written exam.
Course pack (cases and readings), edited by the instructors.
In order to fully benefit from the content of the course, it is advisable - although not required - for students to have already passed the following exams: Corporate Strategy, Marketing Management.