20241 - MANAGEMENT OF DESIGN
CLMG - M - IM - MM - AFC - CLAPI - CLEFIN-FINANCE - CLELI - ACME - DES-ESS - EMIT
Course taught in English
Go to class group/s: 31
During the course, students learn to:
familiarize with the design industry and learn about how different types of design consultancies are structured and operate;
familiarize with the perspective of designers and the logic of design thinking;
understand the potential contribution of design and designers to competitive advantage, value creation and strategic renewal;
learn how to handle the collaboration with external designers effectively;
understand the purpose and structure of a design brief, and learn how to improve its effectiveness.
- Design and competitive advantage
- The design industry
- The design process
- Sourcing design
- Collaborating with external designers
- Organizing internal designers
- The design brief
- Design and strategic renewal
The final grade is based in part (30%) on group assignments, and in part (70%) on a final, written exam.
Course pack (cases and readings), edited by the instructors.
In order to fully benefit from the content of the course, it is advisable although not required - for students to have already passed the following exams: Corporate Strategy, Marketing Management.