Course 2015-2016 a.y.

Course Objectives

This course introduces the key concepts, tools, and principles of strategy formulation and competitive analysis. Its main focus is on managerial decisions and actions that affect the performance and survival of business enterprises. The course takes a general management perspective, viewing the firm as a whole, and examining how policies in each functional area are integrated in order to produce a sustainable competitive advantage. 

The main goals of this course are to develop:

1. a clear understanding of the key concepts and principles of strategy formulation and competitive analysis,
2. a set of useful analytical skills, tools and techniques for analyzing a company strategically,
3. the ability to take a general management perspective in analyzing a particular company,
4. the ability to think critically and strategically,
5. the ability to work in teams, and
6. oral and written presentation skills through the analysis and reporting of case situations.

Course Content Summary

Detailed Description of Assessment Methods

• Class participation: Case analysis and team assignments.
• Written exam with open-ended questions and multiple-choice questions. Only on the material specifically covered in class.

• Written exam with open-ended questions and multiple-choice questions. Questions cover all chapters of the textbook.

Textbooks