Course 2006-2007 a.y.

5136 - INTERNATIONAL BUSINESS STRATEGY


CLEA - CLAPI - CLEFIN - CLELI - CLEACC - DES - CLEMIT - DIEM - CLSG

Department of Management and Technology


For the instruction language of the course see class group/s below
Go to class group/s: 31
CLEA (6 credits - II sem. - AI) - CLAPI (6 credits - II sem. - AI) - CLEFIN (6 credits - II sem. - AI) - CLELI (6 credits - II sem. - AI) - CLEACC (6 credits - II sem. - AI) - DES (6 credits - II sem. - AI) - CLEMIT (6 credits - II sem. - AI) - DIEM (6 credits - II sem. - RR) - CLSG (6 credits - II sem. - AI)
Course Director:
VIKAS KUMAR

Classes: 31 (II sem.)
Instructors:
Class 31: VIKAS KUMAR

Class group/s taught in English

Course Objectives

The course provides the basics of international business through the study of multinational enterprises in world business. The first half of the course will focus on theories of international trade/business, the role of environmental factors, mainly culture and government, in international business. The second half of the course will cover in detail, strategies of planning and organizing international operations, alternative market-entry mechanisms, and function-specific (human resource, production, marketing) strategies in the international context.
The aim of the course is to familiarize students with a large number of multinational corporations worldwide through examples and case studies and to provide them with a global perspective and awareness of the potential of international business in today's competitive business environment.


Course Content Summary

Introduction and Course Overview. What is Globalization?

Country Factors

  • The Global Business Environment
         International Trade Theory
         Foreign Direct Investment
         Regional Economic Integration
  • International Business Strategy and Structure
         International Business Strategy
         The Organization of International Business
         Entry Strategy and Strategic Alliances
  • Business Operations
         Exporting, importing and countertrade
         Global Manufacturing 
         Global Marketing and R&D
         Global Human Resource Management

Detailed Description of Assessment Methods

Attending students
Course Requirements and Assessment methods:

Students will be assessed on the basis of both group and individual work.  Group work consists of a group case presentation and a group written case analysis.  All other aspects of assessment are individual.   

1. In-class group presentation                            10% 
2. 1st partial examination                                    30%
3. Group written case analysis                            20%
4. 2nd partial examination                                   40%

Non-attending students
The exam for non-attending students will be based on the written assignment covering the course topics and on the written analysis and discussion of a business case.


Textbooks

Attending students

  • C.W.L. HILL, International Business: Competing in the Global Marketplace, McGraw-Hill Irwin, 2005, 5th Edition (International).

Non-attending students

  • A. RUGMAN, R. HODGETTS, International Business, Addison Wesley, Amsterdam, 3rd Edition.

Exam textbooks & Online Articles (check availability at the Library)
Last change 26/04/2006 00:00