30570 - FUNDAMENTALS OF CORPORATE COMMUNICATION
Course taught in English
Go to class group/s: 31
Basic knowledge on management and financial accounting is helpful.
Financial Communication is the fastest growing discipline within the corporate communication function. The proposed course aims to provide students with insights into various corporate financial communication channels, the ability to analyse and evaluate quantitative and qualitative financial information, and an understanding on how business environment affects financial communication.
· Introduction to various financial communication channels and information
· Corporate annual reports
· Corporate earnings conference calls
· Business environment, globalization and financial communication
· Peer comparison of corporate performance using financial information
· Stock market impacts of financial communication
· Understand various financial communication channels and different types of financial information
· Understand how financial communication can be affected by specific business environment factors·
· Analyze and evaluate quantitative and qualitative financial information, and compare corporate performance using financial information
· Analyze stock market impacts of financial communication
- Face-to-face lectures
- Case studies /Incidents (traditional, online)
- Group assignments
· Lectures: teaching materials involve textbook chapters on financial information analysis, real-life corporate financial documents, financial communication surveys and reports from professional bodies, and (intuitive and fun) academic research.
· Case studies: Case studies will use timely and useful materials from the real business world (e.g. Tesla's corporate communication, etc.).
|Continuous assessment||Partial exams||General exam|
· One general final exam, representing 20 points. The exam includes closed-ended and open-ended questions that aim to assess the student’s knowledge on corporate financial communication and the course materials. All students are required to take the final exam.
· One group assignment, representing 10 points. The group assignment will contain a report and an oral presentation in class. All students are required to participate in the group assignment.
· Class bonus, representing 1 point. To obtain the “class bonus”, students are required to attend at least of 75% of the classes of this course. Attendance of students is assessed through the “Attendance” procedure. An attendance registered “late” is not valid. Students who attend less than 75% of the classes will not be able to obtain the “class bonus”.
· Teaching materials involve textbook chapters on financial information analysis, real-life corporate financial documents, financial communication surveys and reports from professional bodies, and (intuitive and fun) academic research papers.
· More details on specific teaching materials will be communicated by the beginning of the 2nd semester of A.Y. 2020-2021.