30445 - SHARING ECONOMY AND SMART CITIES MANAGEMENT

Basic business and public management background.

Nowadays, new consumption forms are becoming popular based on diverse sharing objects (goods, information, ideas, facilities, opportunities). From individual properties and use of goods or services we are moving towards sharing economy models. Most of sharing models are based on an intensive use of ICT technologies, which support people or community connections. This is only one part of the general movement for smarter cities, which leverages on all available technologies to achieve more sustainable and pro-social urban environments. Technologies need to be more intensively applied for clean energy production and lower consumption, for innovative mobility and communication forms, for home based service delivery, for community building, for e-government. Moreover, sharing economy models need an entrepreneur acting as network broker. Sharing networks are based on mutual trust and recognition: there is a need for an actor able to guarantee and foster the initial social capital of the game. Smart cities need capital investors able to elaborate new service models both for private and Governments consumptions. Sharing economy and smart cities represent a conceptual platform for new entrepreneurs who may be individuals sensitive to public goals or public players sensitive to implementation and economic issues. In most of the case they need to and work together.

The program includes 6 different topics (24 lessons):

1. Sharing economy and smart cities: a conceptual framework (4 lessons).
2. Designing new value proposition for sharing economy and smart cities (2 lessons).
3. Enabling technologies for innovation (6 lessons).
4. Business development and innovation (2 lessons).
5. Case presentation and discussion (6 lessons).
6. Group exercise: assessing and developing new value propositions (4 lessons).

• Present and discuss the sharing economy, smart cities and collaborative networks frameworks, both under a business and public interest perspective.
• Understand the roles that technologies and business models may play for sustainable and pro-social services.

• Design and evaluate new value proposition based on sharing economy and smart cities models.
• Implement and manage innovation and change in sharing based markets and community environments.

• Face-to-face lectures
• Guest speaker's talks (in class or in distance)
• Case studies /Incidents (traditional, online)
• Individual assignments
• Group assignments

The program is based on four different training tools:

• Lectures about theoretical approaches on the issues.
• Extensive case discussion both for sharing economy and smart cities experiences.
• Interviews to sharing economy and smart cities managers and entrepreneurs.
• Individual and group exercises to assess and develop new value proposition for community needs useful both for business and government.

The course grading is based on a written exam (open questions). Attending students receive an individual evaluation calculated as following:

• 70% written exam.
• 30% group project.

The assessment of non attending students is solely based on their written exam.

• What’s mine is “y”ours. How collaborative consumption is changing the way we live, Collins (2012), Rachel Botsman and Roo Rogers
• Law and the "Sharing Economy": Regulating Online Market Platforms (2018), Derek McKee

• What’s mine is “y”ours. How collaborative consumption is changing the way we live, Collins (2012), Rachel Botsman and Roo Rogers
• Law and the "Sharing Economy": Regulating Online Market Platforms (2018), Derek McKee
• Slaying the Status Quo: Evolving Smart Cities into Smart Regions (2019),  John Sanger