30444 - PUBLIC MANAGEMENT (BUSINESS GOVERNMENT RELATIONS)
Course taught in English
Go to class group/s: 31
No prerequisites are needed to attend the course.
Interdependence between private enterprises and public institutions is a central theme in the evolution of modern economies; it appears in many different forms and is a key variable in international competition. To understand the features of the interactions between private companies and public institutions is a primary element in the education of a modern manager both in the public and in the public fields. In this course students, on the one hand, develop an understanding of the reasons, the range and the extent of business-government relations; on the other hand, they develop concrete skills in order to effectively manage these relations. Through an interactive approach the course shows the empirical application to healthcare sector. More specifically the course aims at illustrating the relations between the industry of medical technologies and public administration as to the several strategies of market access as a concrete and interesting case of how managing business government relations becomes crucial to succeed from both sides. The case of the healthcare sector covers a relevant part of the whole course because it is highly representative of the public-private interrelations and lends itself to be representative of different jurisdictions.
The course covers the following topics by adopting a national and international perspective:
- The main differences and similarities between business and government, as well as between private and public management. The shift from government to governance, both at the national and international level. The nature, the structure and the fields of business government relations.
- Understanding and managing the non market environment: stakeholder mapping, shared value creation and public procurement.
- How to compete in a highly regulated market such as the one of pharmaceuticals and medical devices: products development; market access; managing stakeholders’.
- Develop an understanding of the reasons, the range and the extent of business-government relations.
- Understand what are public institutions, how they work and how they impact on private markets and private enterprises.
- Understand the different levels of invasiveness of public institutions and governments in the economy in different jurisdictions and what purposes they aim to achieve.
- Understand what types of market strategies can be adopted by private companies in areas with a high level of interrelations with public institutions.
- Develop concrete skills in order to effectively manage business-government relations.
- Interpret the behaviour and the decision-making process of governments in different jurisdictions and in the real world through the lenses of the key objectives these governments have to achieve in order to estimate the impact on private business.
- Develop innovative business-government partnerships aimed at enhancing the value of good and services produced and delivered by private companies and public institutions respectively.
- Face-to-face lectures
- Guest speaker's talks (in class or in distance)
- Case studies /Incidents (traditional, online)
- Group assignments
- Guest speakers' talks: some lectures are held by professors or practicioners who are leading experts on the topic treated in the lecture. This allows students to learn additional insights from experts who have actively contributed either to the scientific literature on a certain topic or to the development of real-world practice in certain areas.
- Case studies /Incidents: some lectures start through the presentation of a real-world incident aimed at suscitating a debate among the students and the instructors. Similarly, case-studies are often used by instructors to enlighten the real-world impacts and implications of what learnt in class.
- Group assignments: students are asked to run a group work which aims at testing:
- The students' capacity to use their technical skills for strategic purposes.
- The ability to work in team as a team.
- The assignment is explained in the first part of the course and the students, split into small groups, deliver it at the very end of the course.
|Continuous assessment||Partial exams||General exam|
For attending students, the final grade reflects the overall performance during the semester and is composed of the following elements:
· Group Assignment (BGR Lab) (40%)
· Final written exam (made of 10 multiple choice in 40 minutes) (60%)
In order to pass the exam each part of the exam (group assignment and final written exam) has to be graded at least 18 out of 30.
For non-attending students, the final grade is entirely based on the written exam (made of 10 multiple choice in 40 minutes) on all reading materials as specified in the syllabus and made available in the e-learning.
All materials for the course are available through Bboard at the beginning of the course.