30444 - PUBLIC MANAGEMENT (BUSINESS GOVERNMENT RELATIONS)
Course taught in English
Go to class group/s: 31
No prerequisites are needed to attend the course.
Interdependence between private enterprises and public institutions is a central theme in the evolution of modern economies; it appears in many different forms and is a key variable in international competition. Solid, efficient and effective public institutions are important for a solid, efficient and effective industry and viceversa. In most cases public institutions are the main clients of private enterprises. In other cases public institutions regulate markets and heavily affects the way private companies do business. To understand the features of the interactions between private companies and public institutions is a primary element in the education of a modern manager both in the public and in the public fields. To do so, the course aims at illustrating the different forms of the relations between public institutions and private companies with a focus on health and healthcare. The case of the healthcare sector covers a relevant part of the whole course because it is highly representative of the public-private interrelations and lends itself to be representative of different jurisdictions.
- The main differences and similarities between business and government, as well as between private and public management. The shift from government to governance, both at the national and international level.
- The nature, the structure and the fields of business government relations.
- Managing the non market environment: stakeholder mapping and corporate citizenship (from public affairs management to corporate shared value).
- Managing public procurement.
- The public role of the private sector: system regulation, self-regulation at the national and international level, corporate codes of conduct and multi-stakeholder corporate regulation: the case of health and healthcare.
- Techniques and tools for managing institutional affairs. The case of the industry of health technologies.
- How to compete in a highly regulated market such as the one of pharmaceuticals and medical devices: products development; market access; managing stakeholders’ expectations and design of the value proposition.
- Develop an understanding of the reasons, the range and the extent of business-government relations.
- Understand what are public institutions, how they work and how they impact on private markets and private enterprises.
- Understand the different levels of invasiveness of public institutions and governments in the economy in different jurisdictions and what purposes they aim to achieve.
- Understand what types of market strategies can be adopted by private companies in areas with a high level of interrelations with public institutions.
- Develop concrete skills in order to effectively manage business-government relations.
- Interpret the behaviour and the decision-making process of governments in different jurisdictions and in the real world through the lenses of the key objectives these governments have to achieve in order to estimate the impact on private business.
- Develop innovative business-government partnerships aimed at enhancing the value of good and services produced and delivered by private companies and public institutions respectively.
- Face-to-face lectures
- Guest speaker's talks (in class or in distance)
- Case studies /Incidents (traditional, online)
- Group assignments
- Guest speakers' talks: some lectures are held by professors or practicioners who are leading experts on the topic treated in the lecture. This allows students to learn additional insights from experts who have actively contributed either to the scientific literature on a certain topic or to the development of real-world practice in certain areas.
- Exercises: some lectures aim at providing students with technical skills. The use of exercises in class aims at faciliting the learning process and give to the students an immediate feedback of their level of understanding.
- Case studies /Incidents: some lectures start through the presentation of a real-world incident aimed at suscitating a debate among the students and the instructors. Similarly, case-studies are often used by instructors to enlighten the real-world impacts and implications of what learnt in class.
- Group assignments: students are asked to run a group work which aims at testing i) the students' capacity to use their technical skills for strategic purposes and ii) the ability to work in team as a team. The assignment is explained in the first part of the course and the students, split into small groups, deliver it at the very end of the course.
|Continuous assessment||Partial exams||General exam|
With the purpose of measuring the acquisition of the above-mentioned learning outcomes, the students’ assessment is based on four main components:
- In-class participation (10% of the final grade) aimed to test the students’ ability to interact in a constructive way and to think critically.
- Group assignment (40% of the final grade) aimed to test:
- Students' ability to use technical concepts learnt in class for strategic purposes.
- Students' capacity to work in team and to allocate tasks and time efficiently and effectively. The evaluation of the group work takes into consideration the peers' evaluation.
- Written exam (50% of the final grade), consisting of open questions aimed to assess students’ ability to describe and critically discuss the analytical tools illustrated during the course. The exam also includes short statements to discuss, aimed to assess students’ ability to articulate economic reasoning and to evaluate the potential effects of health policies on the healthcare sectors and industries.
With the purpose of measuring the acquisition of the above-mentioned learning outcomes, the students’ assessment is based on a written, open-ended questions exam.
The learning materials for the course include different sources: selected articles, book chapters and slides circulated by instructors.
The teaching materials for the course are all the ones included in the syllabus.