30383 - DIGITAL DISRUPTION AND ENTREPRENEURSHIP
Course taught in English
Go to class group/s: 31
Class-group lessons delivered on campus
The course analyses the impact of digital transformation in changing the competitive landscape of several industries. Of particular interest of the course are: - the disruptive nature of technological changes; - the entrepreneurial ferment across industries; - the interplay between incumbents and newcomers. The goal of the course is to: - analyze digitalization as a context for the transformation of cultural organizations; - discuss its implications for industry configuration, value appropriation, and offering configuration; - compare inter-company and inter-industry competition in cultural settings.
The course will cover the following topics:
- What is disruption all about? What are its effects on a company’s strategy and competitive environment?
- Business models and their conditions for economic viability
- Identification of elements of disruption driven by digital technologies for new ideas development
- Recognize disruptive technologies and their effects on cultural industries and their players.
- Describe the interplay between incumbents, newcomers, physical and virtual players.
- Analyse the impact of distruptive innovations at city level, with a particular attention to the cultural sector.
- Interpret ambiguous and uncertain environment to predict future configurations in the cultural field.
- Analyse complex and constantly changing organizations.
- Illustrate, map and narrate cultural vitality at city level.
- Face-to-face lectures
- Guest speaker's talks (in class or in distance)
- Case studies /Incidents (traditional, online)
- Group assignments
- Guest speakers' talks provide students with the necessary hands' on approach and specificity to appreciate the dynamism and ambiguity associated wih disruptive technologies.
- Case studies on the contrary offer students the possibility to rationalise emerging issues.
- Group assignment consist in field projects and in mapping emerging and hardly seen cultural phenomena.
Attending students are tested on their ability to contextualize phenomena associated with disruptive technologies via a written exam (50% of the grade), consisting of a short essay based on a newspaper article. The remaining 50% of the grade is assigned to a field project on organizations presented in class by guest speakers. Details of the project will be communicated via Bboard and in class at the beginning of the semester.
Non-attending students are evaluated on an essay to be written at the end of the semester during the exam sessions. The essay covers the topics described in the program and included in the teaching materials. It uses a short case/a newspaper article as a basis for discussion. The essay accounts for 100% of the final grade.e.
Teaching materials are made available via course reserve at the library or via Bboards, depending on copyright restrictions.