30383 - DIGITAL DISRUPTION AND ENTREPRENEURSHIP
Course taught in English
Go to class group/s: 31
Class-group lessons delivered on campus
The course analyses the impact of digital transformation in changing the competitive landscape of several industries and the cultural offering at city level. Of particular interest of the course are: - the disruptive nature of technological changes; - the entrepreneurial ferment across industries; - the interplay between incumbents and new comers, with a specific attention to the cultural life of cities. In this respect, Milano, as UNESCO creative city of literature is used as a field for research and exploration. The goal of the course is to: - analyse digitalization as a context for the transformation of cultural organizations; - discuss its implications for industry configuration, value appropriation, offering configuration and city development; - compare inter-company and interindustry competition in cultural settings; - examine the effects on the cultural vitality at city level.
- Technological disruption and its effects on cultural industries configuration, value appropriation, markets, competition firm organization.
- Entrepreneurial ventures in the cultural fields.
- Interfirm and interindustry collaborations and competition at city level.
- Mapping disruption and its effects at city level.
- Recognize disruptive technologies and their effects on cultural industries and their players.
- Describe the interplay between incumbents, newcomers, physical and virtual players.
- Analyse the impact of distruptive innovations at city level, with a particular attention to the cultural sector.
- Interpret ambiguous and uncertain environment to predict future configurations in the cultural field.
- Analyse complex and constantly changing organizations.
- Illustrate, map and narrate cultural vitality at city level.
- Face-to-face lectures
- Guest speaker's talks (in class or in distance)
- Case studies /Incidents (traditional, online)
- Group assignments
- Guest speakers' talks provide students with the necessary hands' on approach and specificity to appreciate the dynamism and ambiguity associated wih disruptive technologies.
- Case studies on the contrary offer students the possibility to rationalise emerging issues.
- Group assignment consist in field projects and in mapping emerging and hardly seen cultural phenomena.
Attending students are tested on their ability to contextualize at macro and city level transformational phenomena associated with disruptive technologies via an individual essay (50% of the grade); the test consists of a short essay on the issue of disruptive technologies and their impact on firms and social groups. The remaining 50% of the grade is assigned to a field project. Details of the project are communicated via Bboard and in class at the beginning of the semester. Field projects are presented by groups throughout the semester, highlighting specific elements associated with the development of the program.
Not attending students are evaluated on an essay to be written at the end of the semester during the exam sessions. The essay covers the topics described in the program and is covered by the material and use a short case/a newspaper article as a basis for discussion. The essay accounts 100% of the grade.
Teaching materials are made available via course reserve at the library or via Bboards, depending on copyright restrictions.