30218 - ENTREPRENEURIAL STRATEGY
Course taught in English
Go to class group/s: 31
Students are expected to have basic knowledge of Strategic Management.
Entrepreneurial strategy is the process of creating new ventures in dynamic business environments. In this class, we analyze the competitive environments that entrepreneurs face: how new entrants alter competition, how industries are created and destroyed through competition, and how entrepreneurial strategies can ultimately generate economic growth.
- In the first part of the course we study how entrepreneurs create and develop new business models.
- In the second part we explore how entrepreneurial attitudes and actions can be encouraged within a business.
Our ultimate goal is to train future managers who can recognize and manage both the potential and the threats of entrepreneurial strategies, creating and sustaining competitive advantage.
- Perform advanced strategic analysis, recognizing innovation paths, tehn they will be able to develop innovative strategies with an entreprenurial approach.
- Face-to-face lectures
- Guest speaker's talks (in class or in distance)
- Exercises (exercises, database, software etc.)
- Case studies /Incidents (traditional, online)
- Individual assignments
- Group assignments
The course is very interactive, based on lectures and case discussion each week. Given the importance of class discussion, pre-class reading of the business cases is crucial. Top managers and/or entrepreneur are invited as guest speakers.
|Continuous assessment||Partial exams||General exam|
Final written exam (0-20 grades). The written exam is closed-book, and students are asked to discuss a business case. Detailed information on the exam is posted on line.
- Group Project A (0-5 grades). Attending students are asked to develop a group project based on frameworks and cases discussed in class. Deadline for delivery: instructions are posted on line.
- Group Project B (0-5 grades). Attending students are asked to develop a group project based on frameworks and cases discussed in class. Deadline for delivery: instructions are posted on line.
- In class group assignment: “bonus” grades to be added to the final Exam+Group Project grade. Business case discussion is completed by a short written analysis conducted in class by students in small groups that give students bonus points according to a precise scheme that is communicated in class and on line. Each assignment is evaluated according to a bonus points scheme. Only students that are present at the specific assignment are eligible for the bonus point. Only attending students that pass the final written exam (minimum grade 18/30) on the first available date can obtain the bonus points.
Groups (for group projects and final assignment) can be composed by 5 to 10 students, the composition can change according to students preferences. For in class assignment is required a laptop/tablet for each group. All in class assignment are done in electronic format.
Final written exam (0-30 grades). The written exam is closed-book. The questions are on theory models presented in the book and readings.
- C. GARZIA, Managing The Strategic Innovation Process, EGEA, 2011 (ISBN 9788823843035)(Only selected chapters indicated in the course schedule).
- Case and Reading Collection for the course Entrepreneurial Strategy – 30218, available at EGEA Bookstore (cases and readings for attending students).
- C. GARZIA, Managing The Strategic Innovation Process, EGEA, 2011 (ISBN 9788823843035) (non attending students must read the entire book).
- Case and Reading Collection for the course Entrepreneurial Strategy – 30218, available at EGEA Bookstore (all readings for attending and non attending students. cases are not required).