20632 - EUROPEAN AND INTERNATIONAL ADVANCED IP LAW

The course aims to address selected legal issues that enterprises operating in the cultural industries face in managing their intellectual property rights. The course provides students with an intellectual toolkit of the main IPRs (copyright, trade marks and design law). It then turns to the creative (music, film, fashion, press, photography) and the cultural (public art, street art, heritage, conceptual art) sector and in turn examines the operation of different IP rights in the following sectors. There is also a focus on emerging technologies like videogames and esports, artificial intelligence, augmented reality and virtual reality and blockchain.

• Intellectual toolkit
• The creative sector
• The cultural sector
• Emerging technologies

• Identify the legal issues related to the exploitation of IP rights in the cultural and creative industries.

• Apply IP knowledge to the legal issues that are encountered in the cultural and creative industries.

• Face-to-face lectures
• Guest speaker's talks (in class or in distance)
• Interactive class activities (role playing, business game, simulation, online forum, instant polls)

For each sections guest speakers are invited.

The grades are made up as follows:

• Individual Essay (50%) - the individual essay consists in a written essay in which students demonstrate the ability to deal with their own understanding of important/controversial topics, trends or rules related to IP law. Detailed guidelines on the individual essay and on its evaluation are provided at the beginning of the course. If students fail the essay, they have to re-write it. All the essays must be handed by email 5 days before the written exam.
• Final (written) exam (50%) - students are required to answer one question out of two, in 60 minutes, based on the instructors’ slides and the reading list. The exam questions put students into a fictitious management scenario, requiring them to identify relevant IP issues treated in the course, specify their consequences at strategy level, and to properly define and argument the relevance of those legal issues within the strategic decision-making process. If students fail the written exam, they have to re-sit. No oral integration is allowed.

All above parts must be sufficient (grade ≥ 18).

Slides and study materials are made available through the University platform selected at the beginning of the course.