20467 - COMMUNITY BASED INNOVATION AND STRATEGY
Course taught in English
Go to class group/s: 31
Class-group lessons delivered on campus
The students are familiar with the core concepts of Business Administration, such as core courses on Management, Organizational Design, Marketing, Accounting and Finance, Operations, and in particular Innovation and Technology Management.
Innovation increasingly takes place through communities and platforms driven by crowds of developers and problem solvers. At the same time, their outputs and products of the crowd contexts have come to shape the daily life of many of the world’s inhabitants. In some of the most dynamic sectors of the modern economy, such as apps for smartphones, video games, media content, scientific and technical problems solving, companies’ overall performance already rely on individuals located outside the organization to become crucial sources of modules, ideas, tasks and procedures. In their attempts to access and leverage these sources of innovation it is now quite common for companies to employ more open forms of innovation, and try to orchestrate innovative communities. While these open approaches have rapidly diffused, creating a wealth of opportunities, it is obviously crucial how companies manage to access and leverage these distributed sources of innovation.
- Internal and external organization of innovation.
- Innovative ventures (start-ups) and their quest for growth.
- Wisdom of crowds.
- Brand communities, brand jacking.
- Open for innovation.
- Innovation dynamics, network effects and platform eco-systems.
- Innovation dynamics and innovation eco-systems.
- Innovation dynamics and business eco-systems.
- Describe the theoretical frameworks on coping with innovation dynamics.
- Distinguish the realm of analysis of different theories.
- Illustrate the theoretical contributions in the context of case assignments.
- Analyze the forces of community-based innovation.
- Explain the success of firms in the face of technologically, financially, and managerially better equipped competitors.
- Describe the theoretical frameworks in the context of case assignments.
- Discuss the units of analysis to explain success or failure of firms.
- Prepare a comparative analysis on success or failure of firms in the face of community-based innovation dynamics.
- Compare success and failure of different firms depending on their participation in innovation and business ecosystems.
- Compose reports on innovative activities of firms in their quest for value creation.
- Face-to-face lectures
- Case studies /Incidents (traditional, online)
- Group assignments
- Case studies: the students work on analyzing different companies in their innovative activities.
- Group assignments: the students compare and contrast different companies in their innovative activities.
|Continuous assessment||Partial exams||General exam|
- Final written individual exam.
- Group assignment presentations.
- Active participation in class.
Final written individual exam.
- Material handout.
- Personal class notes and personal case preparation material.
- B. STONE, The Upstarts: How Uber, Airbnb, and the Killer Companies of the New Silicon Valley Are Changing the World, Little, Brown and Company (all chapters).
- J. HOWE, Crowdsourcing: Why the Power of the Crowd Is Driving the Future of Business, Crown Business (all chapters).
- G.G. PARKER, M.W. VAN ALSYNE, S.P. CHOUDARY, Platform Revolution: How Networked Markets Are Transforming the Economy – and How to Make Them Work for You, W. W. Norton & Company (all chapters).