20446 - MANAGEMENT OF CULTURAL INDUSTRIES AND INSTITUTIONS - MODULE II (COMPARATIVE CULTURAL PUBLIC POLICIES AND FUNDRAISING)
Course taught in English
Go to class group/s: 19
Class-group lessons delivered on campus
Public policies in the arts and culture sector are rarely developed by governments alone. In most democratic countries third sector organisations, business firms and civil society are deeply involved in the production, distribution and promotion of arts and culture. On these grounds, we take the perspective of nonprofit organisations facing some fundamental policy issues such as the endemic lack of public and private funding. This course is specifically targeted for arts and cultural management students and it aims at providing skills related to fundraising, people raising and advocacy in the arts and cultural field.
The course is divided in two parts: Intro to fundraising for the arts and Comparative cultural policies.
- Intro to fundraising for the arts (prof. Cappellaro): The first part of the course centers on how to maximize contributed income from different donors (i.e.: individuals, corporations, grant making foundations). We introduce the basic tools a development director uses to raise funds from direct mailing to membership programs, from capital campaigns to corporate giving programs.
- Comparative cultural policy (prof. Mion): The second part of the course seeks to develop an understanding of policy process and advocacy as they apply to arts and culture, explore the impact of policy on arts and culture, present students with theory, case studies, hands-on learning and empirical research in the field of cultural policy; and provide a forum for challenging and debating theories and models, as well as their application in global arts and cultural practice.
- Identify key drivers to successful fundraising for the arts
- Describe complex public problems emerging in the arts
- Identify solutions to policy issues emerging in the arts
- Assess the funding needs of a cultural institution.
- Choose the best funding source to address those needs
- Design specific programs to collect funds for the arts
- Formulate appropriate analysis and solutions related to policy issues emerging in the arts
- Interact and communicate effectively in multi-cultural contexts.
- Face-to-face lectures
- Guest speaker's talks (in class or in distance)
- Case studies /Incidents (traditional, online)
- Individual assignments
- Group assignments
- Interactive class activities (role playing, business game, simulation, online forum, instant polls)
The learning experience of this course includes, in addition to face-to-face lectures, case discussions, individual assignments, group projects, real examples and interactions with guest speakers. Attendance: due to this teaching methodology, heavily based on interaction and class discussion and participation, attending is strongly recommended.
Attending students will be evaluated based on a group project for the fundraising part and a mix of individual assignments and final written exam for the comparative policies part.
General written exam (100% of the finale grade) based on open questions related to the reading material.
- Slides uploaded on the Bboard platform.
- Selected readings available on the Online Course Reserve.
- S. WEINSTEIN, The Complete Guide to Fundraising Management, John Wiley, 2009 3rd ed.
- H.P. ROSSI, M.W. LIPSEY, H.E. FREEMAN, Evaluation. A systematic approach, SAGE, 1999, 6th ed.
- J. SNOWBALL, Measuring the value of culture, Springer, 2012.