20332 - GLOBAL STRATEGIC MANAGEMENT
Course taught in English
INSEGNAMENTO RISERVATO AGLI STUDENTI CEMS
Go to class group/s: 31
Class 31: MARKUS VENZIN
This course centers on the strategic management of multinational corporations (MNCs). The objective of this course is to prepare you for a future position in a multinational company. More specifically, the course aims to introduce you to the domain of international strategy. This course help you gain an understanding of processes of strategy formulation and implementation, and learn how to apply them in a global setting.
This course centers on the strategic management of multinational corporations (MNCs). The types of questions that we address are: Why do firms go abroad? What differentiates a global industry from a multi-domestic industry? Why and when do or should companies engage in cross-border strategic alliances, cross-border mergers and cross-border acquisitions? What are the risks associated with such moves and how can companies guard against them? What roles can foreign subsidiaries play in an MNE’s global strategy? How do companies choose an optimal global structure? How do companies ensure coordination not only between headquarters and their subsidiaries, and but also among subsidiaries? How do companies manage a change from one type of global strategy to another? To answer these and other questions, the course is organized into four interrelated parts:
- Part I, “Foundations of Global Strategic Management”, introduces strategy in the global context and discusses how firms can achieve a global competitive advantage.
- Part II, “Designing and Executing a Global Strategy”, looks into the main strategic decisions an internationalizing firm must make. It also discusses the organizational challenges arising from the implementation of global strategy.
- Part III, “Managerial Issues”, identifies a series of strategic issues that managers in MNCs need to tackle, such as the creation of a cross-border knowledge-management system, the facilitation of global innovation, the creation of regional structures and competition in emerging markets.
- Part IV, “The Future of Global Strategy”, depicts some of the most hotly debated issues in global strategy.
- Understand the domain of international and global strategy.
- Gain an understanding of processes of strategy formulation and implementation, and learn how to apply them in a global setting.
- Be aware of competing arguments behind a number of strategic issues.
- Understand the generalist nature of management work.
- Design foreign market entry strategies.
- Asess the organizational design of multinational firms.
- Rapidly structure ideas and presentations, both as individuals and as members of a team.
- Analyze material quickly and efficiently, and to structure it into coherent arguments.
- Research material related to companies and business contexts under tight deadlines.
- Organize teamwork.
- Face-to-face lectures
- Online lectures
- Guest speaker's talks (in class or in distance)
- Case studies /Incidents (traditional, online)
- Group assignments
The course is taught using a combination of online distance learning modules (1 ECTS credit), lectures (5 Credits), case analyses, class discussions and guest speakers.
- The readings give students a broad picture of what global strategy is all about.
- The course includes several case-based sessions. Preparatory questions are assigned for all case sessions. Students are expected to analyze the cases either individually or within their working groups before class. Each individual is required to discuss and prepare the cases specified in the course outline for the respective sessions. Individuals may be asked at random to present their findings to the class. It is the express policy of the instructor(s) that no late assignments are accepted under any circumstances.
|Continuous assessment||Partial exams||General exam|
- Group level (40%): the group project consists of a short (maximum 15 minutes) in-class presentation and an academic report/article (maximum 10 pages, including appendix and references) on a subject of your choice that is related to the topic of the session in which you are going to present. Written report on project (40%).
- Individual level (60%): online distance learning performance (20%) and written exam (40%).
The course is based on a series of articles and cases that are made available 2 weeks before starting the course.