30681 - SOCIAL MEDIA & DEMOCRACY
Department of Social and Political Sciences
RICCARDO PUGLISI
Mission & Content Summary
MISSION
CONTENT SUMMARY
- Public opinion and democratic theory.
- Polarization and elite messaging
- Social movements
- Foreign policy
- The economics and politics of mass media
- Social media and political communication
- The political role of the media in democracies and autocracies
- The political position of mass media outlets: measurement and determinants
- Empirical analysis of campaign effects
- Interest groups offline and online
- The economics and politics of fake news
Intended Learning Outcomes (ILO)
KNOWLEDGE AND UNDERSTANDING
By the end of the course, students will be able to:
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Describe the main theories of public opinion formation and their relevance to democratic governance.
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Explain the mechanisms through which polarization and elite messaging influence voter attitudes and behavior.
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Identify the role of social movements in shaping political agendas and mobilizing participation.
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Summarize the connections between media coverage and foreign policy decision-making.
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Illustrate the economic and political foundations of media systems, including market structure and regulation.
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Explain how social media platforms mediate political communication and alter the flow of political information.
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Distinguish the political functions of media in democratic and authoritarian regimes.
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Recognize the ideological positioning of media outlets and the methods used to measure media bias.
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Describe the main findings and methods used in the empirical analysis of campaign effects.
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Define the role of interest groups in both offline and online political environments.
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Explain the economic and political dynamics behind the production and dissemination of fake news.
APPLYING KNOWLEDGE AND UNDERSTANDING
By the end of the course, students will be able to:
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Analyze how different media environments affect democratic accountability and political participation.
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Interpret empirical findings related to campaign effects, polarization, and media influence on public opinion.
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Compare the political role of media across democratic and authoritarian regimes.
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Assess the credibility and political implications of media content, including fake news and strategic messaging.
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Apply basic tools of empirical analysis to real-world cases of political communication and media bias.
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Relate theoretical concepts to current developments in social media and political communication.
Teaching methods
- Lectures
DETAILS
Lectures are the primary teaching method, focusing on key theoretical frameworks and, above all, on empirical research that illustrates and tests these concepts.
Assessment methods
Continuous assessment | Partial exams | General exam | |
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x | x |
ATTENDING AND NOT ATTENDING STUDENTS
Assessment is based either on two partial exams, which together account for 50% of the final grade, or on a single general exam, which accounts for 100% of the final grade.
Teaching materials
ATTENDING AND NOT ATTENDING STUDENTS
Slides and papers discussed during lectures.