Course 2025-2026 a.y.

30681 - SOCIAL MEDIA & DEMOCRACY

Department of Social and Political Sciences

Course taught in English
45
BIG (8 credits - I sem. - OB  |  3 credits SPS/04  |  5 credits SPS/08)
Course Director:
RICCARDO PUGLISI

Classes: 45 (I sem.)
Instructors:
Class 45: RICCARDO PUGLISI


Mission & Content Summary

MISSION

The course analyzes the impact of social media on key aspects of democratic politics, including the formation of public opinion, the dynamics of political participation, and the responsiveness of institutions. Particular attention is given to how digital platforms shape political communication, influence voter behavior, and affect the spread of information and misinformation. To better understand these processes, the course also draws on the study of traditional mass media, highlighting points of continuity as well as important differences in structure, incentives, and effects. Topics include polarization, elite messaging, media bias, social movements, interest groups, campaign effects, and the political economy of fake news. The course aims at equipping students with conceptual and empirical tools to critically assess -with a focus on sound empirical evidence- the evolving role of media in democratic societies.

CONTENT SUMMARY

  1. Public opinion and democratic theory.
  2. Polarization and elite messaging
  3. Social movements
  4. Foreign policy
  5. The economics and politics of mass media
  6. Social media and political communication
  7. The political role of the media in democracies and autocracies
  8. The political position of mass media outlets: measurement and determinants
  9. Empirical analysis of campaign effects
  10. Interest groups offline and online
  11. The economics and politics of fake news

Intended Learning Outcomes (ILO)

KNOWLEDGE AND UNDERSTANDING

At the end of the course student will be able to...

By the end of the course, students will be able to:

  • Describe the main theories of public opinion formation and their relevance to democratic governance.

  • Explain the mechanisms through which polarization and elite messaging influence voter attitudes and behavior.

  • Identify the role of social movements in shaping political agendas and mobilizing participation.

  • Summarize the connections between media coverage and foreign policy decision-making.

  • Illustrate the economic and political foundations of media systems, including market structure and regulation.

  • Explain how social media platforms mediate political communication and alter the flow of political information.

  • Distinguish the political functions of media in democratic and authoritarian regimes.

  • Recognize the ideological positioning of media outlets and the methods used to measure media bias.

  • Describe the main findings and methods used in the empirical analysis of campaign effects.

  • Define the role of interest groups in both offline and online political environments.

  • Explain the economic and political dynamics behind the production and dissemination of fake news.

APPLYING KNOWLEDGE AND UNDERSTANDING

At the end of the course student will be able to...

By the end of the course, students will be able to:

  • Analyze how different media environments affect democratic accountability and political participation.

  • Interpret empirical findings related to campaign effects, polarization, and media influence on public opinion.

  • Compare the political role of media across democratic and authoritarian regimes.

  • Assess the credibility and political implications of media content, including fake news and strategic messaging.

  • Apply basic tools of empirical analysis to real-world cases of political communication and media bias.

  • Relate theoretical concepts to current developments in social media and political communication.


Teaching methods

  • Lectures

DETAILS

Lectures are the primary teaching method, focusing on key theoretical frameworks and, above all, on empirical research that illustrates and tests these concepts.


Assessment methods

  Continuous assessment Partial exams General exam
  • Written individual exam (traditional/online)
  x x

ATTENDING AND NOT ATTENDING STUDENTS

Assessment is based either on two partial exams, which together account for 50% of the final grade, or on a single general exam, which accounts for 100% of the final grade.


Teaching materials


ATTENDING AND NOT ATTENDING STUDENTS

Slides and papers discussed during lectures. 

Last change 03/06/2025 10:01