20568 - EMPIRICAL METHODS FOR INNOVATION STRATEGIES
Department of Management and Technology
Course taught in English
ACME (6 credits - I sem. - OP | SECS-P/08) - AFC (6 credits - I sem. - OP | SECS-P/08) - AI (6 credits - I sem. - OP | 12 credits SECS-P/08) - CLELI (6 credits - I sem. - OP | SECS-P/08) - CLMG (6 credits - I sem. - OP | SECS-P/08) - DES-ESS (6 credits - I sem. - OP | SECS-P/08) - ESS (6 credits - I sem. - OP | SECS-P/08) - FIN (6 credits - I sem. - OP | SECS-P/08) - GIO (6 credits - I sem. - OP | SECS-P/08) - IM (6 credits - I sem. - OP | SECS-P/08) - MM (6 credits - I sem. - OP | SECS-P/08) - PPA (6 credits - I sem. - OP | SECS-P/08) - TS (6 credits - I sem. - OP | SECS-P/08)
Course Director:
STEFANO BRESCHI
STEFANO BRESCHI
Suggested background knowledge
A solid grounding in Python and basic econometrics (or the willingness to acquire these skills rapidly) is required.
Mission & Content Summary
MISSION
This course introduces students to a comprehensive set of empirical tools and methods for generating data-driven evidence to inform managerial decision-making, with a particular focus on innovation and technology challenges. By integrating econometric foundations, network and machine-learning techniques, and scientometric and patent-analysis approaches, the course enables participants to tackle real-world problems across marketing, entrepreneurship, firm strategy, and business-model innovation. Its lab-based, hands-on format prioritizes practical application: students learn to manipulate large and textual datasets in Python, develop empirical studies, and interpret results in a managerial context. A solid grounding in Python and basic econometrics (or the willingness to acquire these skills rapidly) is required. Attending students consolidate their learning through three in-class tests (the best two grades count) and a capstone group project—a concise, well-structured empirical study addressing a specific business or economic question.
CONTENT SUMMARY
The course is organized into two blocks—Methods, Topics, each delivered via lectures, case studies, and lab sessions.
- FOUNDATIONS
- Course Introduction and Overview of Empirical Strategies
- Review of Econometric Principles
- METHODS
- Networks
- Supervised Learning Models
- Unsupervised Learning Models
- TOPICS
- Bibliometrics: Scientific Article Analysis
- Patent Valuation & Textual Similarity
- Geography of Innovation
Intended Learning Outcomes (ILO)
KNOWLEDGE AND UNDERSTANDING
At the end of the course student will be able to...
- Acquire the theoretical foundations of econometric and network-analysis methods for empirical research.
- Understand key machine-learning algorithms (supervised and unsupervised) and their relevance to managerial decision-making.
- Learn the principles of scientometric and patent-analysis techniques for evaluating innovation and technology.
APPLYING KNOWLEDGE AND UNDERSTANDING
At the end of the course student will be able to...
- Apply Python and econometric tools to perform data-driven analyses and derive managerial insights.
- Design and execute empirical studies—from data collection and preprocessing to model implementation and interpretation.
- Collaborate effectively in teams to develop and present a structured, data-based business or economic project.
Teaching methods
- Lectures
- Guest speaker's talks (in class or in distance)
- Practical Exercises
- Collaborative Works / Assignments
DETAILS
- Lectures: Conceptual overviews and theoretical foundations.
- Case Studies: Real-world examples to link methods with managerial problems.
- Lab Sessions: Hands-on practice in Python on sample datasets.
- Group Project: Incremental development of an empirical study using real data.
- Guest Speaker: Insights from industry on practical applications.
Assessment methods
Continuous assessment | Partial exams | General exam | |
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ATTENDING STUDENTS
Attending Students
To qualify as attending, students must complete at least two in-class tests and submit the group project. Attendance is encouraged but not formally recorded.
In-Class Tests (40%; three tests, best two count)
- Knowledge and theoretical understanding: Each test evaluates key econometric principles, foundational network-analysis concepts, and core supervised- and unsupervised-learning algorithms (ILOs “Knowledge and understanding”).
- Timely application: Short exercises require students to move swiftly from raw data to numerical results and managerial interpretations, demonstrating their ability to apply tools under time constraints (ILOs “Applying knowledge and understanding”).
- Formative feedback: Allowing the best two grades out of three encourages continuous improvement and concept reinforcement before subsequent tests.
b) Group Project (60%) Final written project
- Integrated, hands-on application: Teams design and execute a full empirical study—from data collection and cleaning to Python-based model implementation—on an innovation or technology topic, directly assessing study design and technical skills (ILOs “Applying knowledge and understanding”).
- Teamwork and communication skills: Written and oral project deliverables evaluate each student’s ability to collaborate effectively, present findings clearly, and contextualize results for managerial decision-making (ILOs “Applying knowledge and understanding”).
- Comprehensive knowledge assessment: Real-world data analysis and interpretation also measure students’ understanding of the underlying methodologies (ILOs “Knowledge and understanding”).
NOT ATTENDING STUDENTS
Non-Attending Students
a) Written Exam (50%) Closed-book test covering content of slide and readings discussed in class.
- Broad theoretical coverage: A closed-book exam assesses mastery of lecture slides and assigned readings, ensuring deep comprehension of econometric foundations, network-analysis methods, and major machine-learning techniques (ILOs “Knowledge and understanding”).
- Independent reasoning: Open-ended questions and practical exercises require students to think critically and integrate concepts without external aids.
b) Small Project (50%)
- Individual application of methods: A scaled-down empirical study tests each student’s ability to prepare datasets, run Python analyses, and interpret findings independently (ILOs “Applying knowledge and understanding”).
- Autonomy and project management: The written deliverable assesses organizational skills, clarity of exposition, and capacity to extract managerial insights from empirical results (ILOs “Applying knowledge and understanding”).
Teaching materials
ATTENDING AND NOT ATTENDING STUDENTS
- Core Texts & Resources
- Detailed reading materials and slide decks will be provided before each session.
- A curated list of recommended journal articles will be communicated in Week 1.
- Dataset and Python codebook will be made available before the labs
Last change 02/06/2025 11:10