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STEFANIA BORGHINI

Working papers

  • Borghini S., Diamond N., Kozinets R. V., McGrath M. A., Muniz A. Jr, and Sherry J. F. Jr, “Why are themed brandstores so powerful? Retail brand ideology at American Girl Place”, conditionally accepted, Journal of Retailing
  • Borghini S., Visconti L. M., Anderson L. and Sherry J. F. Jr, “Symbiotic Postures of Commercial Advertising and Street Art: Implications for Creativity”, under final revision, Journal of Advertising
Last change 26/01/2009