Italian version
Biographical note
Born September 29th, 1973.
Degree in Economics from Università Bocconi (1997).
PhD in Business Administration and Management from Università Bocconi (2003).
Academic CV
Lecturer at the Marketing Departement since 2005.
Program Director of MiMeC - Master in Marketing & Communication @ Bocconi University
He was a Researcher with grant in Corporate Economics and Management at Università Bocconi (2001-2003).
He was a visiting scholar at North Carolina State University, NC (2001).
Research Areas
Strategic Marketing, Marketing Management, Consumer Behaviour, Communication and Advertising, Digital Marketing.