ANDREA RURALE
Courses a.y. 2023/2024
11068 INTRODUCTION TO ARTS MANAGEMENT
11079 ARTS LAW
11240 PERFORMING ARTS MANAGEMENT
11543 HERITAGE MANAGEMENT
11970 CRAFTING BRANDS THROUGH ARTS AND CULTURE
12072 MARKETING & CONSUMER BEHAVIOUR
12097 MARKETING & CRM IN THE ARTS
20176 UNDERSTANDING CONSUMER (CONSUMER BEHAVIOUR AND CCT) - MODULE 2
20813 APPLIED RESEARCH IN CULTURAL INDUSTRIES AND INSTITUTIONS - MODULE II (MARKETING AND CRM IN THE ARTS)
Courses previous a.y.
Biographical note
Andrea Rurale is a Lecturer at the Department of Marketing at Università Bocconi.
At SDA Bocconi, he is the Director of the Master in Arts Management and Administration (MAMA). He has conducted research and education projects with major enterprises.
His research activities focus on cultural marketing, consumer behaviour, experiential marketing, CRM and marketing communication.
He is the author of books and articles on his topics of interest. His works have been published in Psychology and Marketing. He has been a Visiting Professor in many international universities, such as Simon Fraser in Vancouver (Canada), Tinsgua University in Beijing (China), SMU in Dallas (USA), UTS in Sydney (Australia) and Universidad de Aguascalientes (Mexico). He is the Regional President of FAI Lombardia (Fondo Ambiente Italiano) and President of the Istituto musicale superiore Monteverdi Conservatory in Cremona.
Andrea earned a degree from Università Bocconi and a PhD in Marketing from Universitat de València.
Selected Publications
Nuove modelli di consumo: il caso FAI
ECONOMIA & MANAGEMENT, 2022
Il marketing come strumento di valorizzazione culturale nei conservatori musicali. Il caso dell’istituto musicale “Claudio Monteverdi” di Cremona
I conservatori di musica : profili normativi, gestionali e contabili, 2018