GAIA RUBERA

GAIA RUBERA

Courses a.y. 2023/2024

Biographical note

I am Amplifon Chair in Customer Science and Full Professor of Marketing at Bocconi University, where I am the Head of the Marketing Department. I received my PhD from Bocconi University in 2008. I was the Research Manager of the Center for Global Innovation at the University of Southern California and then Assistant Professor at Michigan State University from 2008 to 2012.
I am Co-Editor of the Journal of the Academy of Marketing Science. I sit in the editorial boards of the Journal of Marketing Research and Journal of International Business Studies.
I teach a variety of courses in the Graduate School, MBA, and PhD School. My courses are related to Social Media Marketing, Computer Vision, and Marketing Analytics. I also teach Introduction to Python.

 

 


About

Forthcoming paper: Rossi Federico and Rubera Gaia “Measuring Competition for Attention in Social Media: NWSL Players on Twitter”, Marketing Science

I have been recently appointed as Associate Editor of the International Journal of Marketing Research


Research interests

Social media, Business Analytics, Innovation, and Political Marketing.


Selected Publications

Giavazzi, Francesco; Iglhaut, Felix; Lemoli, Giacomo; Rubera, Gaia
Terrorist attacks, cultural incidents, and the vote for radical parties: analyzing text from Twitter
AMERICAN JOURNAL OF POLITICAL SCIENCE, Forthcoming

Rossi, Federico; Rubera, Gaia
Measuring competition for attention in social media: National Women’s Soccer League players on Twitter
MARKETING SCIENCE, 2021

Cillo, Paola; Griffith, David A.; Rubera, Gaia
The new product portfolio innovativeness–stock returns relationship: the role of large individual investors’ culture
JOURNAL OF MARKETING, 2018

Rubera, Gaia; Kirca, Ahmet H.
You gotta serve somebody: the effects of firm innovation on customer satisfaction and firm value
JOURNAL OF THE ACADEMY OF MARKETING SCIENCE, 2017

Rubera, Gaia; Chandrasekaran, Deepa; Ordanini, Andrea
Open innovation, product portfolio innovativeness and firm performance: the dual role of new product development capabilities
JOURNAL OF THE ACADEMY OF MARKETING SCIENCE, 2016

Rubera, Gaia
Design innovativeness and product sales' evolution
MARKETING SCIENCE, 2015

Rubera, Gaia; Tellis, Gerard
Spinoffs versus Buyouts: Profitability of Alternate Routes for Commercializing Innovations
STRATEGIC MANAGEMENT JOURNAL, 2014

Rubera, Gaia; A. Kirca
Firm Innovativeness and its Performance Outcomes: A Meta-analytic Review and Theoretical Integration
JOURNAL OF MARKETING, 2012