Courses a.y. 2022/2023
11460 IDEATING AND LAUNCHING INNOVATION
11466 LUXURY BRAND CAPSTONE
11558 VALUE CREATION IN LUXURY MARKETS
11726 MARKETING ANALYTICS
12038 MADE IN ITALY WEEK
20167 PRODUCT INNOVATION AND MARKET CREATION
30014 GESTIONE DELLA TECNOLOGIA, DELL'INNOVAZIONE E DELLE OPERATIONS [TECHNOLOGY AND OPERATIONS]
My teaching focus is on on creativity, design thinking, and new product development, as well as on the use of big data for innovation and managerial decisions.
PhD in Business Economics and Management, I am an Associate Professor at Bocconi University and Associate Dean for Research at SDA Bocconi School of Management and Director of the Concentration in Luxury Business Management of the Full Time MBA Program. My teaching is focused on on creativity and new product development, as well as on the use of big data for innovation and marketing decisions.
My research focus regards the dynamics of innovation in creative industries, financial markets’ reaction to innovation, and big data and innovation. I have published several national and international books and articles in leading international journals, such as Journal of Marketing, Strategic Management Journal, Research Policy, Journal of Product Innovation Management, International Journal of Human Resource Management, and European Management Journal, among the others.
My research focus regards the dynamics of innovation in creative industries, financial markets’ reaction to innovation, and big data and innovation.
Whatever you want, whatever you like: how incumbents respond to changes in market information regimes
STRATEGIC MANAGEMENT JOURNAL, 2022
Consumer-CEO interaction as catalyst for business model innovation in established firms
JOURNAL OF BUSINESS RESEARCH, 2021
Changing style in style-changing Industries: the role of critics as gatekeepers in high-end fashion
ADVANCES IN STRATEGIC MANAGEMENT, 2021
The new product portfolio innovativeness–stock returns relationship: the role of large individual investors’ culture
JOURNAL OF MARKETING, 2018
How Do Financial Constraints Affect Creativity?
THE JOURNAL OF PRODUCT INNOVATION MANAGEMENT, 2014
Market information approaches, product innovativeness, and firm performance: An empirical study in the fashion industry
RESEARCH POLICY, 2010
Search Style in Style Searching: Learning Exploration Strategies from Fashion Firms
LONG RANGE PLANNING, 2008
“Managing Integrators Where Integration Matters: Insights From Symbolic Industries”
THE INTERNATIONAL JOURNAL OF HUMAN RESOURCE MANAGEMENT, 2008
Convergent Designs in Fine Fashion. An Evolutionary Model for Stylistic Innovation
RESEARCH POLICY, 2006