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PAOLA CILLO

PAOLA CILLO
Associate Professor
Department of Management and Technology

Courses a.y. 2022/2023

10453 MARKETING CREATIVITY AND INNOVATION
11460 IDEATING AND LAUNCHING INNOVATION
11466 LUXURY BRAND CAPSTONE
11558 VALUE CREATION IN LUXURY MARKETS
11726 MARKETING ANALYTICS
12038 MADE IN ITALY WEEK
20167 PRODUCT INNOVATION AND MARKET CREATION
30014 GESTIONE DELLA TECNOLOGIA, DELL'INNOVAZIONE E DELLE OPERATIONS [TECHNOLOGY AND OPERATIONS]

Courses previous a.y.

My teaching focus is on on creativity, design thinking, and new product development, as well as on the use of big data for innovation and managerial decisions.


Biographical note

PhD in Business Economics and Management, I am an Associate Professor at Bocconi University and Associate Dean for Research at SDA Bocconi School of Management and Director of the Concentration in Luxury Business Management of the Full Time MBA Program. My teaching is focused on on creativity and new product development, as well as on the use of big data for innovation and marketing decisions.

My research focus regards the dynamics of innovation in creative industries, financial markets’ reaction to innovation, and big data and innovation. I have published several national and international books and articles in leading international journals, such as Journal of Marketing, Strategic Management Journal, Research Policy, Journal of Product Innovation Management, International Journal of Human Resource Management, and European Management Journal, among the others.


Research interests

My research focus regards the dynamics of innovation in creative industries, financial markets’ reaction to innovation, and big data and innovation.


Selected Publications

Zanella, Paola; Cillo, Paola; Verona, Gianmario
Whatever you want, whatever you like: how incumbents respond to changes in market information regimes
STRATEGIC MANAGEMENT JOURNAL, 2022

Cillo, Paola; Priem, Richard; Verona, Gianmario; Zanella, Paola
Consumer-CEO interaction as catalyst for business model innovation in established firms
JOURNAL OF BUSINESS RESEARCH, 2021

Cillo, Paola; Nunes, Joseph C.; Prandelli, Emanuela; Scopelliti, Irene
Changing style in style-changing Industries: the role of critics as gatekeepers in high-end fashion
ADVANCES IN STRATEGIC MANAGEMENT, 2021


Scopelliti, Irene; Cillo, Paola; Busacca, Bruno Giuseppe; Mazursky, David
How Do Financial Constraints Affect Creativity?
THE JOURNAL OF PRODUCT INNOVATION MANAGEMENT, 2014


Cillo, Paola; Verona, Gianmario
Search Style in Style Searching: Learning Exploration Strategies from Fashion Firms
LONG RANGE PLANNING, 2008

Cappetta, Rossella; Cillo, Paola
“Managing Integrators Where Integration Matters: Insights From Symbolic Industries”
THE INTERNATIONAL JOURNAL OF HUMAN RESOURCE MANAGEMENT, 2008

Cappetta, Rossella; Cillo, Paola; Ponti, Anna Angela
Convergent Designs in Fine Fashion. An Evolutionary Model for Stylistic Innovation
RESEARCH POLICY, 2006