Courses a.y. 2020/2021
11011 FF - MARKETING CREATIVITY AND INNOVATION
11012 DL - MARKETING CREATIVITY AND INNOVATION
11460 IDEATING AND LAUNCHING INNOVATION
11466 LUXURY BRAND CAPSTONE
11558 VALUE CREATION IN LUXURY MARKETS
11726 MARKETING ANALYTICS
11730 MADE IN ITALY
30014 GESTIONE DELLA TECNOLOGIA, DELL'INNOVAZIONE E DELLE OPERATIONS [TECHNOLOGY AND OPERATIONS]
40172 TECHNOLOGY AND INNOVATION MANAGEMENT
Degree in Business Administration, Università Bocconi (1996). PhD in Business Administration and Management, Università Bocconi (2001).
Associate Professor of Management. Research Associate at the Gucci Research Lab (2017-present). Responsible for the Concentration in Luxury Business Management of the Full Time MBA SDA Bocconi School of Management (2016-present).
Visiting Scholar at the Wharton School - University of Pennsylvania, Philadelphia, USA (2000); Visiting Professor at the Tuck School of Business at Dartmouth (2008) and at the University of Innsbruck (2006), and Visiting Assistant Professor at the Carlson School of Management, U. of Minnesota (2005). She is Senior Professor at SDA Bocconi School of Management.
Director of the Master of Science Program in Economics and Management of Innovation and Technology (EMIT) (01/06/2011-31/08/2016).
Product and Market Innovation; Creativity; Dynamics of Innovation in symbol intensive industries; Innovation Analytics; Marketing-Finance Interface.
Cillo P., Griffith D. A., Rubera G., 2018. "The New Product Portfolio Innovativeness-Stock Returns Relationship: The Role of Large Individual Investors' Culture, Journal of Marketing.
Scopelliti I., Cillo P., Busacca B., Mazursky D., 2014. “How Do Financial Constraints Affect Creativity?”, Journal of Product Innovation Management, Vol. 31 (5): 880-893: Lead article in the issue.
Cillo P., De Luca L., Troilo G., 2010. “Market Information Approaches, Product Innovativeness, and Firm Performance. An Empirical Study in the Fashion Industry”, Research Policy, Vol. 39: 1242-1252.
Cillo P., Verona G., 2008. “Search Style in Style Searching: Learning Exploration Strategies from Fashion Firms”, Long Range Planning, 41: 650-671.
Cappetta R., Cillo P., Ponti A., 2006. “Convergent Designs in Fine Fashion. An Evolutionary Model for Stylistic Innovation”, Research Policy, November, Vol. 35: 1276-1290.
Cillo P., 2005. “Fostering Market Knowledge Use in Innovation. The Role of Internal Brokers”, European Management Journal, 23(4): 404-412.