Courses a.y. 2023/2024
11884 INDUSTRIAL MARKETING
20307 INDUSTRIAL MARKETING
I am Associate Professor of Marketing at Bocconi University. I graduated in Business Administration from Bocconi University in 1994 and I received my PhD in Business Administration and Management from Bocconi University in 1999. I was Visiting Student at Uppsala University in 1997-1998. I was also Visiting Scholar at the Wharton School, University of Pennsylvania, Philadelphia, in 2003-2004, and Visiting Scholar at the Scheller College of Business, Georgia Institute of Technology, Atlanta, in 2011-2012.
I am now Director of the MSc in Marketing Management at Bocconi University.
Evolution and topology of inter-firm networks, Technological innovation, Relational markets.
SMEs inventive performance and profitability in the markets for technology
Enhancing the Innovation Performance of Firms by Balancing Cohesiveness and Bridging Ties
LONG RANGE PLANNING, 2008
Investigating the Microstructure of Network Evolution: Alliance Formation in the Mobile Communications Industry
ORGANIZATION SCIENCE, 2008
Untangling the Rise of Coopetition: The Intrusion of Competition in a Cooperative Game Structure
INTERNATIONAL STUDIES OF MANAGEMENT & ORGANIZATION, 2007
The Asymmetric Impact of Price-Attribute Performance on Overall Price Evaluation
INTERNATIONAL JOURNAL OF SERVICE INDUSTRY MANAGEMENT, 2005
Understanding the Relationship between Attribute Performance and Overall Satisfaction. Theory, Measurement and Implications
MARKETING INTELLIGENCE & PLANNING, 2005