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GIOVANNA PADULA

GIOVANNA PADULA
Associate Professor
Department of Marketing
 

Courses a.y. 2020/2021

10782 INDUSTRIAL BUYER & BUSINESS MARKETS
11884 INDUSTRIAL MARKETING
20307 INDUSTRIAL MARKETING
30015 MARKETING

Courses previous a.y.


Biographical note

Degree in Business Administration from Università Bocconi, Milan (1994). PhD in Business Administration and Management from Università Bocconi, Milan (1999).


Academic CV

Associate Professor of Marketing. Director of the Master of Science in Marketing Management (since 1st Sept 2019).

Associate Editor of Long Range Planning (2009-2017). Visiting Student at Uppsala University, Uppsala (1997-1998). Visiting Scholar at the Wharton School, University of Pennsylvania, Philadelphia (2003-2004). Visiting Scholar at the Scheller College of Business, Georgia Institute of Technology, Atlanta (2011-2012). Professor at SDA Bocconi School of Management.


Research areas

Evolution and topology of inter-firm networks; Technological innovation; Relational markets.


Publications



SELECTED PUBLICATIONS

Padula G., E. Novelli, R. Conti, 2015. “SMEs Inventive Performance and Profitability in the Markets for Technology”, Technovation, 41-42: 38-50.

Padula G. 2008. “Enhancing the Innovation Performance of Firms by Balancing Cohesiveness and Bridging Ties”, Long Range Planning, 41(4): 395-419.

Rosenkopf L., G. Padula, 2008. “Investigating the Microstructure of Network Evolution. Alliance Formation in the Mobile Communications Industry”, Organization Science, 19(5): 669-687 – Lead article (also recipient of SDA Bocconi Best Management Paper Award 2007).

Padula G., G. Dagnino. 2007. “Untangling the Rise of Coopetition: The Intrusion of Competition in a Cooperative Game Structure”, International Studies of Management and Organization, 37(2): 32-52.

Busacca B., G. Padula, 2005. Understanding the Relationship between Attribute Performance and Overall Satisfaction. Theory, Measurement and Implications”, Marketing Intelligence & Planning, 23(6): 543-561.

Padula G., B. Busacca, 2005. “The Asymmetric Impact of Price-Attribute Performance on Overall Price Evaluation”,International Journal of Service Industry Management, 16(1): 28-54.