Courses a.y. 2023/2024
10987 DEVELOPING CREATIVITY IN BUSINESS
11094 INDUSTRY ANALYSIS IN F&L
11898 MANAGEMENT OF FASHION AND LUXURY COMPANIES
12257 LUXURY BRAND CAPSTONE PROJECT
12330 BRANDING THE GLOBAL FASHION PIPELINE
20237 MANAGEMENT OF FASHION AND LUXURY COMPANIES
20524 VALUE CHAINS AND BUSINESS MODELS IN FASHION & LUXURY
30505 LUXURY AND FASHION LAB
30529 ENTREPRENEURSHIP AND STRATEGIC INNOVATION IN THE FASHION INDUSTRY
I teach fashion and luxury management at undergraduate, graduate and postgraduate level. I am also Director of the undergraduate course “Entrepreneurship and strategic innovation in fashion”.
Graduated at Bocconi, I hold a Ph.D and is Lecturer at Bocconi University and SDA Bocconi School of Management, where I have founded the Master in Fashion, Experience and Design management (MAFED) and currently I am the Director of the online course “Sustainable Fashion Branding” with Getsmarter and the co-Director of the Certificate “Brands beyond boundaries” in collaboration with the Hong Kong Polytechnic. I was a visiting scholar at Stern School of Business, NYU and at Fudan University, Shanghai.
In 2021 I have published two books “The branded supply chain. A new paradigm in branding sustainability” for Bocconi University Press and “Contactless Signature Experience. Il futuro della relazione con il cliente” for EGEA. I have also launched the SDA Bocconi online executive course “Sustainabile fashion branding” on the platform Getsmarter.
I serve as board member at listed companies and I have published many renowned books and articles translated in many languages.
My current research is about brand management in a contactless scenario, business model innovation in creative industries and brand-led sustainability. I am also investigating brand building strategies in high tech.