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GABRIELLA LOJACONO

GABRIELLA LOJACONO
Associate Professor
Department of Management and Technology

Courses a.y. 2023/2024

10362 CORPORATE STRATEGY
10519 INTERNATIONAL STRATEGY
11277 GO TO MARKET
11558 VALUE CREATION IN LUXURY MARKETS
11882 MANAGING THE MULTINATIONAL CORPORATION
11943 ENTREPRENEURSHIP, INNOVATION & BUSINESS EXCELLENCE: STUDY TOUR IN ITALY
11968 MANAGING GROWTH AND EVALUATION PERFORMANCE
11969 APPROACHING CUSTOMERS WITH LUXURY SERVICES
11970 CRAFTING BRANDS THROUGH ARTS AND CULTURE
12038 MADE IN ITALY WEEK
12254 OMNICHANNEL MERCHANDISING IN LUXURY
12286 F&B MANAGEMENT AND SUPPLY CHAIN IN LUXURY
12287 LEADING SUSTAINABLE TRANSFORMATION IN LUXURY BRANDS
12345 LUXURY COMPANIES IN THE GLOBAL LANDSCAPE
20521 MANAGERIAL ISSUES IN MADE IN ITALY INDUSTRIES
20539 MANAGING THE MULTINATIONAL CORPORATION
20671 LUXURY COMPANIES IN THE GLOBAL LANDSCAPE
20844 DESIGN THINKING AND BUSINESS INNOVATION
30392 LUXURY MANAGEMENT
30652 COMPETING IN THE METAVERSE

Courses previous a.y.

Biographical note

Gabriella Lojacono is an Associate Professor of International Management at the Department of Management and Technology of Università Bocconi and of SDA Bocconi School of Management. She is also Director of the Vertical - Made in Italy B4I, a catalyst for the most innovative and high potential ideas and startups of SDA Bocconi, and Director of the Executive Master in Luxury Management - EMiLUX.

She is a senior researcher of the Gucci Lab, Università Bocconi. From January 2017 to December 2020, she was Faculty Deputy of the Strategy and Entrepreneurship Knowledge Group. She has run several executive education open programs and custom initiatives with some of the leading companies in apparel and leather goods, design, jewelry, hospitality, F&B, automotive, eyewear, cosmetics. Her research projects have focused on the international growth of the Made in Italy industries and companies as well as on luxury strategy and business models.

She is the author of numerous books and articles on her topics of interest. In 2021, Resilience of Luxury Companies in Times of Change, De Gruyter, by G.Lojacono and L. Ru Yun Pan will be published by De Gruyter Her works have been published in Economia & Management, Sloan Management Review, Long Range Planning and International Business Review, among others. She has authored numerous case studies, filed in international databases, about multinational enterprises such as Starbucks, Davines, Inditex, Ferrari, Illy, Valentino, Nike e Gucci.. Gabriella earned a degree in Business Administration from Università Bocconi with a specialization in Finance, then a Ph.D. in Economics and Management from SDA Bocconi and an ITP (International Teachers Programme) organized by ISBM at HEC in Paris. During her Ph.D., she was a Visiting Scholar at Copenhagen Business School.


Working papers

Gabriella Lojacono and Nicola Misani
Strategie di internazionalizzazione, commitment e performance delle imprese lombarde
SDA Bocconi School of Management & Confindustria Lombardia, luglio 2017

Gabriella Lojacono, Nicola Misani and
Offshore Activities: Choice between Equity vs Non-Equity Alliances
Accepted for presentation in a competitive session, Academy of International Business, in Vancouver, 2014

Gabriella Lojacono and Nicola Misani
Control Decisions of Offshored Activities: Drivers of Non-Equity Alliances
Accepted for presentation in a competitive session, Academy of International Business, in Washington, DC., 2012

Gabriella Lojacono and Olga Annushkina
Exploring processes and Capabilities in Offshoring Intermediation
Workshop on Organizational Design Perspectives on Offshoring, 27-28 October, Copenhagen Business School, 2011

Gabriella Lojacono and Olga Annushkina
The Role of International Trade Intermediaries in a Global Context: The Case of Small Household Appliances
Competitive Session - Track 10. Outsourcing, Offshoring and Supply Management, Academy of International Business, San Diego, 2009

Selected Publications



Lojacono Gabriella
Il lusso e' cultura
Manager del futuro, 2022

Lojacono, Gabriella; Ru Yun Pan, Laura
Resilience of luxury companies in times of change
2021

Gabriella Lojacono
Il mondo del lusso non è più lo stesso (ed è meglio così)
ECONOMIA & MANAGEMENT, 2020

Lojacono, Gabriella; Misani, Nicola; Tallman, Stephen
Offshoring, local market entry, and the strategic context of cross-border alliances: the impact on the governance mode
INTERNATIONAL BUSINESS REVIEW, 2017

Lojacono, Gabriella; Venzin, Markus
Organizing export strategies
Orchestration of the global network organization, 2014

Lojacono, Gabriella; A. Catalani; A. Bruno
Il contract: un modello di internazionalizzazione per l'arredamento
ECONOMIA & MANAGEMENT, 2012


Lojacono, Gabriella; Guerini N.
Private Equity e gruppi multibrand nel sistema arredamento
ECONOMIA & MANAGEMENT, 2008

Ravasi, Davide; Lojacono, Gabriella
Managing design and designers for strategic renewal
LONG RANGE PLANNING, 2005


Lojacono, Gabriella; Zaccai G.
The evolution of the design-inspired enterprise
MIT SLOAN MANAGEMENT REVIEW, 2004