Courses a.y. 2023/2024
30225 MARKETING DELLE PICCOLE E MEDIE IMPRESE [SMALL BUSINESS MARKETING]
30229 MARKETING E CITTADINO CLIENTE [MARKETING AND CITIZEN RELATIONSHIP MANAGEMENT]
30439 GREEN MARKETING
30498 PRINCIPLES OF E-MARKETING AND E-COMMERCE
I was born November 11th, 1969.
I earned my degree in Business Administration from Bocconi University cum laude, my PhD in Public Management from Parma University and I am now Lecturer at the Department of Marketing, Bocconi University.
I served as SDA Bocconi Faculty member, Visiting Professor and Exchange Researcher Waseda University Tokyo and Member of Waseda “E-Government” Lab.
Main factors affecting perceived quality in healthcare: a patient perspective approach
THE TQM JOURNAL, 2021
Social media analysis applied to childhood vaccines in Italy: insights for redefining the INHS communication strategies
2021 AMA Marketing and Public Policy Conference (MPPC), 2021
The restaurant experience at the times of coronavirus: The “new normal” between delight and safety.
TOURMAN 2021 BOOK OF ABSTRACTS, 2021
Twitter and politics: evidence from the US presidential elections 2016
JOURNAL OF MARKETING COMMUNICATIONS, 2020
Out-of-pocket expenditure for services in a national health system: the rationale for new pricing strategies in the Italian healthcare sector
2020 AMA Marketing+Public Policy Conference: Marketing, Public Policy and Moral Courage in a Diverse, Rapidly Changing World, 2020
A marketing perspective to "delight" the "patient 2.0": new and challenging expectations for the healthcare provider
BMC HEALTH SERVICES RESEARCH, 2016
The role of social marketing communications in influencing "Text and Driving" behaviors: theory and evidence from an international sample
GSTF JOURNAL ON BUSINESS REVIEW, 2016
Information integration in health care organizations: The case of a European health system
HEALTH CARE MANAGEMENT REVIEW, 2010
Citizens Web Empowerment in European Municipalities
JOURNAL OF E-GOVERNANCE, 2010
Picture, Archiving and Communication System in the ItalianNHS: A Primer on Diffusion and Evaluation Analysis
JOURNAL OF DIGITAL IMAGING, 2009
A methodological and operative framework for the evaluation of an e-health project.
INTERNATIONAL JOURNAL OF HEALTH PLANNING AND MANAGEMENT, 2008