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ANWESHA DE

ANWESHA DE
Assistant Professor
Department of Marketing

Courses a.y. 2022/2023

20838 STRATEGIC MARKETING AND ANALYTICS (DATA & ANALYTICS FOR STRATEGIC MARKETING DECISIONS) - MODULE 1
30223 COMUNICAZIONE DI MARKETING / MARKETING COMMUNICATION
30584 MARKETING COMMUNICATION

Biographical note

I joined the Marketing Department in September 2021. I earned my PhD in Marketing at Indiana University. My research interests lie in the area of social media, Digital Marketing, and Advertising. I study how the alignment of a brand’s marketing communication strategies and consumer's media consumption habits impact firm outcomes. My research has been published in Marketing Science, for which I also won the Dalton Publication Award. I received a master’s degree in Statistics (Mumbai University) and an MBA (XLRI Jamshedpur). Prior to joining academia, I worked at Kantar IMRB and HDFC Bank.


Research interests

Social Media, Digital Marketing, and Advertising


Selected Publications

Fossen, Beth; Mallapragada, Girish; De, Anwesha
Impact of political television advertisements on viewers’ response to subsequent advertisements
MARKETING SCIENCE, 2021