ANWESHA DE

Courses a.y. 2022/2023
30223 COMUNICAZIONE DI MARKETING / MARKETING COMMUNICATION
30584 MARKETING COMMUNICATION
Biographical note
I joined the Marketing Department in September 2021. I earned my PhD in Marketing at Indiana University. My research interests lie in the area of social media, Digital Marketing, and Advertising. I study how the alignment of a brand’s marketing communication strategies and consumer's media consumption habits impact firm outcomes. My research has been published in Marketing Science, for which I also won the Dalton Publication Award. I received a master’s degree in Statistics (Mumbai University) and an MBA (XLRI Jamshedpur). Prior to joining academia, I worked at Kantar IMRB and HDFC Bank.
Research interests
Social Media, Digital Marketing, and Advertising
Selected Publications
Impact of political television advertisements on viewers’ response to subsequent advertisements
MARKETING SCIENCE, 2021